Festival season is well under way and people are flocking to fields across Europe to revel in a bit of hedonism and enjoy a few days of music.
But at one festival in the UK, it's not the tunes that are the main attraction, it's not the wellies that are filthy and it's not the tents that are erected.
Swingfields' Aurora festival is the largest sex festival in Europe and it is due to kick off today (Friday).
Hundreds are descending on Malvern, Worcestershire for the event, following handwritten 'SF this way' signs.
The site location is a closely-guarded secret and ticket holders who pay £170 for a couples' ticket are only told where to head 48 hours before the festival gets underway.
But now that the day has at last come, drone footage has revealed preparations are well under way at the site near the Three Counties Showground, which was opened by the Queen in 1958; Her Majesty is not expected to open proceedings tonight though.
It's clear to see there's some kind of red double-decker party bus and a gazebo covering several double-beds in place. There are also hammocks dotted about, as well as four-poster beds and marquees.
What with it being quite hot, it seems only logical that there is a paddling pool set up; though the ring of chairs that surround it is a little ominous.
Tonight, festival-goers are invited to partake in a 'raucous Wild West' theme and presumably there will be plenty of riding opportunities.
A post on the festival website reads: "This 3 day event will be working alongside ALL lifestyle groups, including LGBT communities, to ensure we deliver a fun and entertaining event for all.
"There will be a full entertainment programme to include 'old favourites' from previous years that have been demanded to return by guests as well as a vibrant and eclectic mix of live music, experienced DJs and comedy.
"We have luxury showers and toilets available, and for those self catering this year we also have washing up facilities (please DON'T USE the sinks in the toilet units or they overflow!)"
Cos' nothing gets you randy quite like a flooded toilet.
Local resident, Sylvia Hartley, said she has no problem with the fest coming to her town.
The 40-year-old said: "I'm not bothered what they do inside the festival as long as they don't leave it but I suppose, why would they?
"The festival was here last year and no one seemed to have any problems. It's just people having sex in the open air.
"There are far more unhealthy pursuits people can do. If I wasn't in a committed relationship I'd be tempted to go along myself."