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Pubs Facing Shortage Of Draught Beer Following Surge In Demand After Reopening

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Pubs Facing Shortage Of Draught Beer Following Surge In Demand After Reopening

Pubs in England are facing a shortage of draught beers like Amstel, following huge demand due to the reopening of hospitality two weeks ago.

The demand for draught beers including Birra Moretti and Amstel has 'surpassed' expectations, owner Heineken UK has said - adding that breweries are currently now 'working round the clock' to resolve the shortage.

According to The Daily Mail, the 2,500 Star Pubs and Bars owned by Heineken are now offering alternatives to customers, while production of the in-demand brands is also being increased.

In a statement supplied to LADbible, a spokesperson for Heineken UK said: "Over ten million adults in England have headed back to the great British pub, with many treating themselves to a much missed draught pint.

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Credit: PA
Credit: PA

"Demand for Birra Moretti and Amstel has totally surpassed our most optimistic forecasts, and our breweries are working round the clock to deal with this high level of demand.

"We are working with our customers to offer alternative beers from the extensive HEINEKEN UK range of brands as we increase production."

They added that Heineken is currently limiting UK pubs to ordering just three kegs of Birra Moretti per week, in what is a 'temporary' measure.

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Alastair Kerr, Regional Representatives Coordinator for the Campaign for Pubs, told The Daily Mail that the supply issues were a 'real shame' for pub landlords, as the industry has been 'struggling enough' recently.

Credit: PA
Credit: PA

He said: "The beer shortage issues that are being faced my some publicans across the UK is a serious problem that is affecting their ability to trade efficiently and turn a profit.

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"Since reopening, pubs have faced an increase in demand from customers as many people flocked to pubs across the UK, so it is a real shame that some pubs are unable to stock some of their best selling products.

"Pubs are struggling enough, with many opening on a financial loss, and a beer shortage is the last thing they need. We hope that this is only a temporary problem.

"It is essential that these pubs be able to get the beer that they desperately need, some of whom are contractually obliged to sell that particular product.

"We also hope that the breweries that are facing a stock issue will be able to fulfil their orders and provide for their pubs that need to sell these beers."

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Featured Image Credit: PA

Topics: UK News, News, Drink, Pubs, Beer

Jess Hardiman
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