Sometimes when you're on holiday, the normal rules go out of the window a bit. Sleeping in until midday? Sure thing. Eating five ice creams back to back? Let's do it. Getting the pints in as soon as you've got up? GWAN SON.
But it seems that ethos applies to manners, too - as proven by a huge 'encampment' of tents and windbreaks that appeared on a British beach to claim an area.
Yup, this really is taking the whole getting-up-at-5am-to-hog-a-sunlounger to an entirely new level.
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The makeshift commune was spotted early in the morning on Porthmeor Beach in St Ives, Cornwall.
As other holidaymakers arrived, they spotted that the large area had been cordoned off by the tents and windbreaks, unofficially marking the territory as very much taken.
The set-up remained there all day on Thursday 2 August.
One beach visitor, Debra Palfreyman, took a photo of the unbelievable scene when she was at Porthmeor at 8.45am yesterday.
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Debra, who hails from South Yorkshire, said: "We got to Porthmeor Beach yesterday at about 8.45am and that was the sight that greeted us.
"All set up and no one around. It actually increased by two more tents and wind-breaks after I had taken the picture.
"It appeared to be lots of family members/friends, although none of us could work out why they needed so many tents or how they could talk to each other being so far apart."
Debra had shared the image on Facebook, captioning it: "Any ideas what this is on Porthmeor today? I think the immigration camp from Calais has moved here!"
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Many commented on the post, which had been shared in a St Ives community group. For some reason, several people speculated that the people behind the bizarre encampment were German.
One person wrote: ''Germans - they're moved on from putting towels on the sunbeds.''
Another said: ''Looks like the Germans have bagged their space for tomorrow.
Someone else added: ''Looks a bit like Germans claiming their sunbeds at dawn. No offence intended please.''
Some other people suggested they might actually be 'second home owners from London'.
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One person wrote: "Do you think they've been told by the owner or owners of the apartments they've been renting that they own that part of the beach? It has been known."
Another commented: "Suppose they are just avoiding and beating the potential sunbed wars they feel could ensue.
"It happens abroad, so maybe they thought it would happen on 'Meor. Claim their space for the entire week by barricades of tents and windbreaks.
"As a kid we used to dig a trench and build a little wall of sand around our space which had family and friends in maybe up to 15 + but this does seem a little excessive."
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You have to admit, it is pretty rude... but also slightly ingenious. And, let's face it, really quite hilarious.
Featured Image Credit: SWNSTopics: UK News, News, holidays, Funny