A bathroom shop owner who was told to remove a poster of a naked woman showering has replaced it with a topless fella lying in the bath instead.
Sam Collins, 40, who owns The Bathroom Store in Arnold, Nottinghamshire, said he was told by the local council to remove the life-sized poster of the woman due to fears it could distract drivers and cause them to crash.
Town hall officials also said the advert breached planning rules and reported it to the Advertising Standards Authority (ASA).
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Collins duly removed the poster, but slammed the decision, saying the poster had just been a 'bit of fun'.
But now, he's put up a brand-new poster - this time of a man reclining in a bathtub.
Speaking to the BBC, Collins said the new poster had been placed inside the shop so as not to breach planning rules.
He also said he's currently auctioning off the poster of the woman on eBay and will donate the money it fetches to local food banks.
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He said: "The image has done its job. It adds a bit of humour. When we're in here, you can see people look up and smile and give us the thumbs up."
The council has since confirmed the new poster will be allowed to stay.
Speaking previously about the naked woman poster, he said: "It's just a lady taking a shower.
"There's nothing rude and she's not really baring anything.
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"Seeing how stressful life is at the moment, we thought people could laugh and smile about it."
Several local residents have said they were not bothered by the original poster - although one woman is much happier with the new one for some reason.
Lisa Jewell, 41, said: "It was a huge fuss about nothing. There was nothing obscene about the first poster of the naked lady.
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"I do prefer this picture a lot more though to be honest. I wouldn't mind sharing a bath with him."
Terry Lowe, 57, added: "In these depressing times we can do with something cheering us up so I thought it was outrageous they made him remove the first one.
"You see much worse on the TV these days. There was nothing wrong with it and simply showcased what they sell."
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A spokesperson for Gedling Borough Council said: "We understand that, following discussions with the council, the billboard that was outside was taken down as it did not have the correct planning permission.
"The new advert inside the store does not require planning permission and, as far as the council is concerned, the matter is concluded.
"It is fair to say that this business has made quite the splash with their marketing and we wish the store the very best with its business endeavours, it's a very tough time for businesses at the moment and we are doing everything we can to support them."
Featured Image Credit: SWNS