Shoppers Queue Outside Aldi From 6.30am To Get Hands On Giant Kevin Carrot Toy
It's the year 2019, a Christmas/general election double whammy is rapidly approaching, and fully grown adults are queuing down the street to get their hands on a big cuddly carrot called Kevin - again.
Yes, 'Orange Thursday' has arrived and people across the country set their alarms extra early today in a bid to beat the queues and claim their very own Kevin the Carrot.
@AldiUK pure dedication for Kevin the carrot!!! pic.twitter.com/xNdXQAfEXR
- Emma Mitchell (@EmmaMitchell199) November 28, 2019
#KevinTheCarrot @AldiUK Mental.... pic.twitter.com/KxcLV0gRFm
- Tom Corbett (@Corbssss) November 28, 2019
If you've got this far with no idea what a Kevin the Carrot is and why it so highly coveted, then good for you. Basically, he's a character from an Aldi 2016 Christmas advert who has been sold as a cuddly toy over the past couple of years and for some reason is incredibly sought after.
As far as I can tell, there really isn't anything more to it.
Still, there is no denying his draw, as people up and down the land have been jubilantly celebrating the fruits/veg of their queuing on social media:
@AldiUK Just happened to be in Aldi buying kitchen towel at 8am. Ok, I admit it, I planned an early dash to acquire the greatest collection of carrot family characters. And sprouts have never been so popular, got the last one in store! :sweat_smile::tomato:#KevinTheCarrot #RussellSprout pic.twitter.com/IVQ6YkQ0Ix
- Sue (@Sue_Who) November 28, 2019
My mum and her friend have discussed and planed this day for months. That's right. The release of Kevin the Carrot. Here they are driving home. #KevinTheCarrot #aldi #christmas #leafyblinders @AldiUK pic.twitter.com/icPvmiEihE
- Katie Moffat (@Katie_Moffat) November 28, 2019
GOT MY HANDS ON A KEVIN CARROT 21 year old me has never been this one excited:joy: #Aldi #KevinTheCarrot
- (@lilreeno98) November 28, 2019
But while the lucky ones enjoyed the Orange Thursday of their dreams, there was inevitably heartbreak for others:
@Aldi Kevin the carrot sprout and tomato sold out within minutes of store opening yet lots of people selling on eBay for stupid prices already. Why can't you limit per customer to give kids the chance of getting one instead of people buying to make a profit #Aldi #frustrated
- Nicola (@NicolaHigson) November 28, 2019
Indeed, while stores will no doubt be all out of Kev and his cuddly companions, they are already being listed on eBay at inflated prices. People can be so cruel.
Julie Ashfield, Managing Director of Buying from Aldi UK said: "Our colleagues opened the doors at 8am this morning and were met with an unprecedented number of customers looking to get their hands on Kevin the Carrot toys and his other friends, including Russell Sprout.
"We know our Kevin the Carrot soft toys and merchandise are incredibly popular with our customers and this year we increased the amount on offer.
"To give as many Kevin fans as possible the chance to buy the range, we have limited purchases to two soft toys per customer, but as with all of our Specialbuys products, once they're gone, they're gone."
Featured Image Credit: Twitter/Philip Clubley