Plans for a new £40 million ($52m) 'world class' surfing park are currently under way for the Merseyside coast, with artist impressions showing what it will look like.
Sefton Council has teamed up with Go Surf to create Southport Cove Resort, which is said to promise an annual boost of £20 million ($26m) for the local economy.
The park will have a 'world class wave pool at its heart', which will use technology to simulate waves more than two metres high for accomplished surfers - with smaller, 50cm waves for those a little less daring.
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Built on Southport's seafront, it will also feature 250-metre long beach, complete with a 360-degree boardwalk and planted gardens, along with a wellness and spa facility with four-star accommodation, indoor leisure facilities and restaurants and cafes.
A spokesperson from Go Surf said Southport's location and existing facilities 'lend themselves perfectly to the town becoming a true haven for water sports, indoor and outdoor attractions, and wellness'.
They added: "The town benefits greatly from the successful integration of its town centre, marine lake and seafront.
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"We're taking a world class surf pool and building a resort around it that's far more than just a place for catching waves, something that all visitors and members can enjoy on any given day of the year.
"Our aim is to create a perfect environment where people meet with friends and family, be it to lounge on the beach or in the gardens, catch some waves, relax in the spa, or just grab a coffee and a bite to eat."
Expecting to bring in 150,000 visitors annually, the park will not only help boost the local economy, but will also create an estimated 120 new jobs.
Councillor Marion Atkinson, cabinet member for regeneration and skills, said: "Many people will remember that in 1989 the much-loved open-air swimming bath on the seafront next to Princes Park closed its doors to the public for the very last time.
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"When we were doing the consultation around the Southport Town Deal it was clear that many people still had memories of the Lido in Southport.
"This project will, in many ways, bring back a viable facility with all year-round broad visitor appeal, and strike a balance between the memory of this well-loved former attraction and a new, modern, family-oriented offer that will be unique to the region."
Featured Image Credit: Sefton Council