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If you thought that navigating your way around your local Primark was tricky, just imagine having five floors to battle through. Imagine the number of prams you would have a near-miss collision with and the bags that would smash into you on the way to the tills.
But then you might also want to contemplate the bargain potential that awaits you in Birmingham as of today, because the doors have opened to the world's biggest Primark.
Five entire floors to spend way more money than you ever meant to blow. It just happens too easily in that place - trust me, from experience.
This latest store has a Disney-themed cafe on the top floor (as well as two more cafes), a dedicated Harry Potter area, a beauty studio and barber's shop. Phew.
You could literally sort out your entire weekend's admin in the space of an hour. Need your eyebrows doing? Sorted. Nails painted? No problem. Why don't you meet a friend for coffee and get a few white t-shirts while you're at it?
Don't deny it - we all go there for our crisp white attire.
According to the Sun, the changing rooms are even impressive to customers as you can actually play your own music using Bluetooth, control the lighting (i.e. get the best snap for the 'gram, if you must) and show off your outfit to your mate who's sat on a sofa outside.
You can also customise your purchases - need those stag/hen do t-shirts sorting? Look no further, my friend. See what I mean about weekend admin sorted?
There's a beauty bar and hairdressers for the ladies but what about the blokes? Don't worry, guys, there's a barber's where you can get a £9 ($11) haircut, £20 ($26) luxury beard trim and £14 ($18) facial.
And if you're feeling peckish, don't worry about a thing. There's plenty on offer. You can grab a doughnut at the Primarket Cafe where a spray painted snack will set you back £3.
Alternatively, if you fancy something a bit more substantial, you can treat yourself to a £4.25 pizza lunch from The Mezz. Snazzy, eh?
Speaking to Birmingham Live ahead of the launch, a spokesperson for Primark said: "The store, Primark Birmingham High Street, will be our largest to date and 187 in the UK.
"It will feature the latest contemporary shop fit and an enhanced customer experience across 160,100 sq ft of retail space and five floors of fashion.
"The store will create more than 500 new jobs, while 430 colleagues will transfer from our existing location in Birmingham.
"The store will have the latest trends in womenswear, menswear and kidswear including footwear and accessories, as well as lingerie, beauty and homeware."
Well, I guess all that's left to say is: happy shopping, Birmingham.
Featured Image Credit: Birmingham Retail BID
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