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Poundland Causes Another Stir With Controversial Easter Post

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Poundland Causes Another Stir With Controversial Easter Post

There's no word on whether Poundland have a new social media team after a Christmas advert went down pretty badly but it appears they're up to no good again.

As Easter fast approaches and retailers pump out more chocolate and hot cross buns than Britain knows what to do with, the discount supermarket has gone a bit X-rated to attract customers.

A chick is shown branding two x's onto a bunny's ass, with the caption saying: "I've got a way to make you hot and cross, Bunny."

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That's not the only message they've done that's raised some eyebrows.

One shows the bunny perving on a bunch of passing chicks with binoculars, saying that he's gone 'birdwatching'. They've named the duo Bunny and his 'side Chick', which kind of sounds like the rabbit is cheating on his wife.

Credit: Twitter
Credit: Twitter

It's arguably nowhere near as bad as the Elf On A Shelf campaign they did at Christmas, which caused an investigation from the Advertising Standards Agency.

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The budget retailer caused controversy before Christmas with a series of bizarre tweets showing an elf perform various acts - including 'teabagging', scratching his private baubles with a toothbrush, riding a donkey (the accompanying caption saying 'Don't tell Rudolph I've found a new piece of ass') and an elf drawing a cock (and balls) with pubic hair on an etch-a-sketch.

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Matt Wilson, from the Advertising Standards Agency, told LADbible: "The general nature of the complaints is that the ads (tweets) are offensive for their depiction of toy characters and other items which have been displayed in a sexualised manner, and are unsuitable to be displayed in an untargeted medium where children could see them. So, we'll be assessing the ads against the rules on harm and offence."

It might have caused them some administrative headaches but at the end of the day, the ads were credited with more people heading to the cash register. Sales in the week before Christmas were 20 percent higher than 2016, which only shows the old phrase 'any publicity is good publicity' is still alive and kicking.

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Poundland had a 'record festive period' and the supermarket released a statement, saying: "We're proud of the campaign. Proud that it helped deliver Poundland's best-ever Christmas. Proud of the thousands of people who loved its British humour."

Who knows whether we'll see more of Bunny and his side Chick in the future.

Featured Image Credit: Poundland

Topics: Viral, Funny, Social Media, advert, Poundland, Easter, UK

Stewart Perrie
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