A Waitrose home delivery van smashed into someone's house causing 'significant damage'.
Fortunately the driver and home owner sustained only 'minor injuries' in the incident which saw the van, baring the slightly prophetic phrase 'bringing our store to your front door', veer down an embankment and right into the front of a house in Cornwall.
A spokesperson for Devon and Cornwall Police said: "This is a report of a lorry in collision with a cottage in Newtown St Martin at around 11.35 am.
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"The driver is believed to have sustained a minor hand injury.
"The occupant of the property is also thought to have sustained minor injuries and has been taken to hospital.
"Emergency services remain at the scene and the incident is ongoing. There is significant damage to the building and the road is expected to remain closed for some time."
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A neighbour of the damaged property told CornwallLive: "We were coming home in two separate cars when the incident occurred - we have not long moved house so were moving stuff from our storage.
"My partner was about ten minutes in front of me and at the time there was only one police car and he was let through.
"When I got to the scene, they had closed the road in both directions and the air ambulance was landing in a nearby farmer's field.
"We found out that the man in the house was injured but okay and at one point it looked like they were going to try and extract the Waitrose van from the house, which had gone through the extension to the house with the top of the van going through the roof of the extension.
"One of our other neighbours said that a similar incident happened at the same property a few years ago, so it seems more vulnerable.
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"The side of the van says it'll bring the delivery to your door, in this case, it's taken that literally and gone through the door."
Well, you can't say the company isn't true to its word, can you?
Featured Image Credit: Chloe Parr/BPM MediaTopics: UK News