The battle of the Christmas adverts is serious business in the UK, isn't it? John Lewis had the monopoly for a few years, didn't it, but in recent years its faced some pretty tough competition.
The festive offering from Aldi, for example, featuring Kevin and Katy Carrot is a popular one. So popular, in fact, that when Aldi started flogging little soft toy versions of the carrot family in stores they sold out in a couple of hours.
Worth a grand of anyone's money, I'm sure you'll agree. Credit: Aldi
The little toys were on offer for £2.99 and the German supermarket put a restriction on how many carrot toys shoppers could buy - two per customer - to try and stop people buying a load and then lashing them on eBay hours later.
However, despite this, just hours after going on sale, the soft toys were popping up on the auction site with eye-watering mark ups.
Look at what this absolute chancer is asking for a carrot toy from Aldi:
Good luck to whoever this is, I hope they get it. Credit: eBay
I feel like I'll never stop being surprised at the absolutely batshit stuff that sells for serious coin on eBay.
An Aldi spokesperson told the Sun: "Demand for our Plush Carrot Kids has been exceptionally high and we are sorry if customers were unable to purchase these products.
"We had a significant amount available in all of our stores and purchases were limited to two of each variant per customer.
"However, as with all our Specialbuy products, they are only available while stocks last."
An absolute bargain. Credit: eBay
Julie Ashfield, Managing Director for Corporate Buying at Aldi, told the paper: "Kevin sold out in record time last year, so we have six times as many available this year.
"To help us raise as much money as possible for our charity partner Teenage Cancer Trust, we hope that customers love Katie as much as Kevin this festive season."
Demand for the toys is so high that people have set up groups on Facebook to try and help them track down the illusive carrots. Honest to God, I cannot believe I'm not writing this, but here we are - that's 2017 for you, eh?
Source: The Sun