Usually when you message the wrong person, there's little more drama than accidentally asking your landlord to pick up some garlic bread on the way home.
But one woman found her mistaken message was a little more awkward - having inadvertently texted her dog groomer she'd never met before about an intimate wax.
Mum-of-two Davinia Anderson was looking forward to a pamper session courtesy of her friend Beccy, 37, who is a beautician.
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But the 42-year-old became confused when she received a message from a dog groomer called Becky, who was getting in touch to confirm the time of the appointment she'd made for her German Shepherd Bonny.
Pub manager Davinia replied to Becky (that's the dog groomer) thinking she was speaking to Beccy (the beautician pal), saying she'd booked to have her 'arms and fanny waxed'.
Davinia only realised her blunder when Becky replied saying: "I'm talking about your German Shepherd you had booked in to be groomed?"
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Red-faced Davinia messaged back: "So so sorry I thought you were my friend Beccy that works at the beauty place in Cockermouth."
Obviously, it wasn't her friend Beccy that works at the beauty place in Cockermouth, leaving Davinia completely mortified - and her partner, Phil, 41, in absolute stitches.
Thankfully, Beccy was understanding about the whole thing, and messaged Davinia to say: "We all need a pamper lass."
Davinia, from Broughton Moor in Cumbria, brushed off the embarrassment and shared the hilarious exchange on social media, where it soon went viral.
She said: "I wasn't concentrating because I was watching the TV and I wondered why Beccy was messaging me asking about my appointment when she was the one who booked it.
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"When I realised, I just shouted to my partner Phil that I'd made an absolute c*ck up.
"Only I could do something like this. I've never even met her, I don't know her from Adam.
"It was so embarrassing, but she did say it had made her day."
The cringe-inducing chain of messages between Davinia and Beccy proved to be a big hit when she shared it on social media, racking up thousands of likes and shares.
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Davinia added: "Everyone finds it hilarious. I showed the message to everyone at the salon and they were all in hysterics.
"They just didn't know how I'd managed it.
"It's been mad, people have just been sharing and sharing it.
"I never expected it to go so viral."
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Featured Image Credit: Mercury News