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Once upon a time, Christmas jumpers were only worn reluctantly. Ordinarily, they were gifted or even knitted by a kindly auntie and subsequently adorned for a few days out of politeness. Those caught wearing the unsolicited and embarrassing garments could expect ridicule, should they be spotted.
But at some point in recent years it became perfectly acceptable, dare I say even cool, to wear Christmas jumpers. How exactly this came to be is unclear. Perhaps Kanye East, Dr Drake, William or one of the other cool rappers did it and now they're fair game.
However, if you want to be the hippest of the Christmas jumper wearers this festive season, then look no further. The Sir David Attenborough Christmas jumper is here and it conquers all.
Not only does it have a massive cuddly image of his face on the front, it also has a hilarious caption underneath which reads, 'Attenbrrrr!'.
In case you're thinking, 'hold on a minute, that's not how you spell Attenborough,' don't worry, it's not a mistake. It's actually a pun, playing on the fact you're likely to be cold over the Christmas period... though ironically, you're less likely to be cold if you are wearing this jumper. How wild.
A description of the product reads: "Let's face it - after the summer's heatwave, this winter is going to be a cold one. Climate change is a thing and Sir David knows it. So listen to the nation's grandfather: stay warm (and keep the planet cool while you're at it)."
The unisex jumper is designed and manufactured in the UK - 100 percent acrylic, machine washable and available in sizes small to extra large (the fit is also said to be a little on the loose side to allow for a bit of seasonal growth).
But if you want to gift it, or buy it for yourself, you'll have to be feeling generous, or greedy. The jumper sells for £35.99 on Notjust.
However, almost as if predicting people exclaiming in shock, '35 quid?!', the website offers a little more product description and price justification.
It reads: "To produce one of these David Attenborough Christmas jumpers is time-consuming, highly specialised and technically intricate work. Using the latest hi-tech knitting machines, it takes 45 minutes to weave the front and back sections.
"The sleeves are cut by hand and the collar is attached by carefully feeding each jumper into a separate machine - all of which is done by hand, by experts."
And just in case you needed a reminder of why the nation loves Sir David, watch the video below of him meeting a sloth.
(I really want one of these jumpers now.)
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