We're used to seeing social media influencers going viral for various reasons, but this time a viral campaign is being used to encourage people to keep bleaches clean, something we can all get behind.
Usually we see them in the news for using Photoshop on perfectly edited images of themselves, but this time they've been showing us what beaches could look like by 2050 if we don't start to take more care of them.
Using the #NoFilterNoFuture hashtag, the campaign has quickly gone viral. Sarah Murdock, from North Carolina, also known as NorthCountrylittles on Instagram is just one of the Insta-famous people who has supported it.
She posted these images on Instagram, writing: "Just another relaxing day at our pristine beach. Isn't it amazing to think that our beaches and oceans could really look like this in the future if we do not take a stand and reduce the amount of single use plastic water bottle waste?
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"Did you know the diver who completed the world's deepest ocean dive found trash? Pretty crazy huh? Even the Mariana Trench can't escape plastic. I want my children and their children to be able to enjoy our beaches and lakes without the worry of swimming through trash.
"I pray we can make a lasting impact so that our children and their children won't have to live in a world forever altered because of our waste. I'm partnering with @britausa to pledge to reduce our families use of plastic bottle waste, and you can too!"
The reaction to the campaign has been incredible, with social media awash with responses from people who have been inspired to make changes with many calling on governments around the world to take notice.
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One Instagram user wrote: "I've been waiting for a YouTuber to use their growing platform to help spread the word that this is a growing widespread problem. It needs to stop."
Another said: "I was just thinking today how when I was a teenager I didn't even think about the earth and I now I'm making strides to reduce waste. #slowlybutsurely"
A third wrote: "I am from Germany and we do a lot to reduce plastic waste. We were on vacation in Florida in May and i was really shocked how little the US is doing. Actually I found nothing. In one motel the breakfast was served in plastic dishes for all guests. And still you get hundreds of plastic bags in the supermarkets. Not nice...."
After what has been dubbed the 'Attenborough effect' has seen over half of people say that they've reduced their use of single use plastic, there's still work to do and campaigns like this can only be good news for the planet.
Featured Image Credit: Instagram/wispyfeatherfarm