When you're performing up and down the country, night after night, it's easy to see why singers sometimes lose track of which town or city they're performing in. But rather than mixing up Southampton and Scunthorpe, KSI swapped Blackpool for 'black people'... twice. See it for yourself:
The YouTuber-turned-popstar was performing during the illuminations switch-on over the weekend, singing a selection of tracks.
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And while trying to get the crowd going a couple of times, he seemed to lose his bearings a little.
In a short clip that's been shared on social media, the 28-year-old can be heard saying: "Eh, yo, black people."
He quickly realises his mistake, though, and starts laughing, correcting himself: "Black people? Blackpool! What's up?"
Then, in another part of the concert, he says: "One more time, black people... Why do I keep saying black people? Blackpool, are you ready?"
Since the clips were shared, they have being viewed millions of times, with the singer's fans as confused as him.
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One person said: "Crying at this."
Another chimed in: "Why is this so funny"
"His laugh is hilarious," put a third.
While another added: "This guy's a legend."
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This comes after KSI claimed that he asked the BBC to remove his Reading and Leeds Festival performance from iPlayer and YouTube as the live version was 'so different'.
The YouTuber shared two versions of his performance on Twitter - one he says was taken from a BBC broadcast, while the other is a 'real life' recording.
He claimed the BBC version had used 'auto tune', which was not used during his live performance.
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He went on to say he believed it was a 'genuine mistake', but wanted the live version shared on iPlayer and YouTube instead.
Posting on Twitter, KSI - real name Olajide William Olatunji - explained: "As you can see, the live version and the BBC version are so different.
"I'm sure this was a genuine mistake but we have had it taken down from YouTube and iPlayer so we can get the original version reuploaded for you all to enjoy!
"Thanks again for the best weekend Reading & Leeds."
Featured Image Credit: PATopics: UK News, Entertainment, concert, Music, Funny, KSI, UK Entertainment, Weird, YouTube