UK discount retailer Poundland has been attracting attention in recent weeks for its light-hearted social media advent campaign featuring Elf on the Shelf.
Some of its recent count-down to Christmas tweets show the Elf drawing boobs on a frosty car windscreen, dueling with Darth Vader using a dildo and playing strip poker.
But now the budget store looks to have gone a step too far by sharing an image on Twitter of an elf 'teabagging' a Barbie doll.
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The photo, captioned with the phrase 'How do you like your tea? One lump or two?' has caused uproar on social media with people thinking it a tad inappropriate.
In case you still live in a world of purity and chastity (in which case, lucky you), 'teabagging' is a sex act in which someone 'dips' their ballsack in their partner's mouth.
The phrase comes from the act's resemblance of dipping a tea bag in a cup of hot water - even though it isn't the sort of thing you'd do at afternoon tea.
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Although the Elf is shown placing an actual Twining's teabag on the Barbie's face, rather than his actual scrotum, the innuendo is pretty obvious.
A lot of people weren't pleased with the joke, given what's been going down in 2017;
Others - many of them women - didn't see the problem with the post and thought everyone just should lighten up:
Twinings, the tea company whose products were used in the tweet, felt compelled to clarify that they didn't endorse Poundland's antics whatsoever:
Poundland itself apologised to one user for the tweet, saying they would pass the feedback on to management:
The campaign hadn't upset too many people before this but maybe this entry was a little misjudged.
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Wonder if the person responsible will still have a job by the New Year?
Featured Image Credit: Twitter/PoundlandTopics: Viral, News, Poundland
