Emirates has made 'one of the highest' adverts ever filmed, with a woman standing on top of the Burj Khalifa. Watch the nerve-racking footage below:
The incredible stunt was set up by the airline giant and saw a 'member of cabin crew' climb to the top of the 828-metre tower in Dubai.
In the ad, the woman can be seen holding up a series of cards, which read: "Moving the UAE to the UK Amber list has made us feel on top of the world. Fly Emirates.
Unsurprisingly, it's left many viewers open-mouthed with utter amazement at how the airline managed the impressive feat.
Some even claimed that it had to be a really cunning fake.
One disbelieving viewer asked: "Are you kidding me. She was really up there or just a joke?"
But it would appear not. In footage shared by Emirates, the company explains that it put out a request to all of its cabin crew, asking them if they wanted to take part.
However, with safety absolutely paramount, they decided to get a professional skydiving instructor to act out the role instead.
The airline explained: "Filming at the pinnacle took rigorous planning and a strict safety protocol.
"From level 160, we climbed for over an hour to reach the top to make one of the highest ads ever filmed."
In a statement, Emirates added: "She was attached to the pole as well as two other different points directly to the pinnacle, through a hidden harness under the Emirates uniform."
According to reports, the agency behind the video was Prime Productions AMG.
The firm used a drone to capture the stunning footage of 33-year-old Smith-Ludvik overlooking the city.
Since the ad was shared, Smith-Ludvik has been described as the 'bravest woman on the planet'.
And she joins a very exclusive club of people, which includes Tom Cruise and the Crown Prince of Dubai, H.H Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, who have been up to the pinnacle of the tallest building in the world.
Fair play to her. I prefer the view from ground level, thanks.
Featured Image Credit: Emirates
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