After the USA celebrated everything that they have on Thanksgiving yesterday, it's now time for everyone to crawl over the top of each other with the sole intention of grabbing a flat-screen telly.
Yes, of course, it's another Black Friday.
Black Friday originally represented the first day of Christmas shopping across the pond, offering people a good opportunity to get out and get a deal for their family's presents.
Nowadays, it's a great deal more about going out and buying cut-price electronics that you probably could have got at a similar or cheaper price at other times of the year.
It started in America but has slowly spread around the world like some sort of mind-altering illness that turns people into bargain hunting zombies.
Each year a whole host of videos appear that show folks barging, bustling, grabbing, pulling and generally dehumanising themselves in pursuit of some form of item that they could probably do without.
To be fair, there are a lot of deals on offer on Black Friday, but are any of them really worth it in the long run? After all, who wants to become briefly Twitter-famous for punching a middle-aged woman in the face in Aldi over a fancy kettle?
There is also the environmental cost. With so much being sold, more must be created and shipped. That's great news - we have been struggling for plastic recently, haven't we?
Of course, that's total bollocks.
Environmental charities, I'm sure you won't be surprised to learn, are not that hot on the idea of this festival of consumerism.
Greenpeace is particularly hot on this. They've been asking people to forego their new PS4 games and think about making something or just - you know - not buying stuff for the sake of buying stuff.
Greenpeace's Global Project Lead, Kirsten Brodde, said: "We have been tricked into thinking happiness comes from what we buy, when we know that true happiness comes from what we can create. Making fantastic creations out of things that we already own is much more fun, creative and social than buying stuff.
"Black Friday, Cyber Monday and other shopping days have become major peaks of consumerism. This shopping binge also generates greater volumes of waste than ever. This dangerous trend is harming our planet. We buy without thinking for a minute, but the waste we create will sometimes last for centuries."
Not a bad idea, surely? How much do you really need that new vacuum cleaner?
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