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A Canadian delivery driver has explained his reasons for turning his entire body a strange shade of turquoise blue.
Donnie, from Toronto, previously had little to no interest in tattoos, but has now done a gigantic 180 and decided that he's getting himself inked head to toe in blue.
Why not, eh?
The 26-year-old started out with just one tattoo celebrating the band The B-52s - of 'Love Shack' and 'Rock Lobster' fame - but when that faded, he made the decision to try something new.
He claims that his mission has helped his mental health, too.
Speaking to the Daily Star, Donnie explained: "Over the past several years I had been isolating myself, and making efforts to tone down my less-than-pragmatic impulses, out of fear and lack of confidence - and I was extremely miserable.
"After going in circles for too long, I decided to quit hiding, break myself out of stagnation and remake my life as I'd like it to be.
"To take the energy I'd been expending in a fruitless campaign to normalise myself, and redirect it to the pursuit of a life I'd be happy to live."
Beginning by letting his sister daub messages in blue on his to be inked in, he now plans to be completely covered by the end of the year.
Why? - you might ask.
Well, he added: "Firstly of course, I just like the look of it!
"I thought it would be neat.
"The turquoise was a nice calm, natural colour - vibrant but not too jarring.
"I figured it was the one I'd be least likely to tire of.
"I think it looks almost like a glitch in reality - as if you're playing a video game and a texture on a character model just didn't render properly.
"I like that it's a clean look - unladen by symbols and the form of the body undisturbed by patterning and designs.
"I did want it to look almost as if blue was a naturally occurring variation in human skin colour."
Oh, and since you're already thinking it - don't pretend you aren't - his intimate areas are already blue.
Donnie admitted: "I get questions about that regularly
"My dad found out about it recently because I was featured in a local newspaper, but we haven't talked about it.
"My mum was a little bit annoyed at first, but quickly accepted it as the new normal.
"They just expect odd things from me - people have been telling me I'm strange for as long as I can remember."
Well, as long as he's happy.
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