Despite only being the fourth day of 2018, I think we have a strong contender for weirdest story of the year; because hundreds of men in Thailand have been paying a clinic to whiten their penises. Hundreds.
The Lelux Hospital in Bangkok has been offering the treatment, which uses a laser, for the past six months and is now seeing three or four clients every day.
The idea of having a laser fired at your dick might not sound appealing, but it doesn't seem to be putting people off and the clinic has said it's dealing with more enquiries than ever for the unusual procedure.
Bunthita Wattanasiri, manager for the skin and laser department at the Lelux Hospital, told AFP: "These days a lot of people are asking about it. We get around 100 clients a month, three to four clients a day."
The procedure was shown on social media and Thai TV on Thursday and this has resulted in the clinic seening an even bigger influx of new clients.
Wattanasiri said many of the clients are from the country's LGBTQ* community and are mostly aged between 22 and 55 - the treatment will set you back £480 ($650) for five sessions.
He added: "We have to be careful because it's a sensitive part of the body." No shit, mate.
Each session takes around 10-15 minutes and fellas will usually need a few to get the desired effect. As it involves lasers on skin, there is a slight risk of infection and/or scarring, so it's recommended that it's only carried out by professionals.
The clinic said it was inspired to start offering the procedure after a man came in to see a doctor complaining about a 'dark part' on his groin.
Wattanasiri said he thinks it's a 'good market to enter'.
Whitening and bleaching treatments are not uncommon in Thailand, where advertisers of skin-whitening procedures and bleaches have been accused of racism.
The Lelux Hospital has previously faced criticism for offering a '3D vagina' treatment - aren't they already 3D? - which involved taking fat from parts of a woman's body and injecting it into her genitals to make it look fuller and 'younger', apparently. Lovely.
Source: The Independent