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Cheese and pickle go together like steak and kidney, salt and vinegar, ketchup and bread (trust me, a tomato ketchup sandwich will revolutionise your life).
Branston are the kings of pickle. I remember the fear of when the company nearly went out of business and the huge stockpiling that went on of jars of the northern caviar.
At midday, today, Branston delivered this post to Facebook and it got us a little egg-cited.
It follows moves by people like Guinness and Marmite who've created their own versions of chocolate Easter eggs.
It's also surprising that this year became the first for a solid chocolate Easter egg. The Solid Chocolate Company have created the beauty which consists of 42 pieces and 750g of Belgian chocolate.
And you're not stuck for choice either, they're selling it in four different flavours - dark, milk, white and caramel chocolate.
Anyway, you've heard of the Crème Egg, well now Crosse and Blackwell, the Branston pickle company, are to make the Briem Egg.
It'll have a cheddar shell, surrounding a soft brie middle, and a tangy pickle oozing out the centre.
Branston described their creation as the "cream of eggs."
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Of course, as you'd expect, the design, for which the question was asked by Branston as: "Should be we make them real for next Easter?", was met with a rapturous reception by the pickle pilgrims.
Darren Young maybe should have patented the idea years ago. He wrote: "I've been hollowing out cheese for years and whacking a load of Branston Pickle inside so the answer, Branston, is absolutely yes!
"What's taken you so long? Let's get these puppies on the shelves and feed the country with this goodness of a cheese and pickle Easter sensation."
If anybody needs Darren for marketing tips, he's a wordsmith, clearly.
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