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Red Cross Apologises After Creating Racist Pool Safety Poster

Red Cross Apologises After Creating Racist Pool Safety Poster

It's important people take care around pools.

The designer of one 'pool poster' in America clearly thought driving the safety message home was important - but for some reason thought the best way to do it was by being proper racist.

As one Twitter user pointed out...


What is the world coming to?

The poster - entitled 'Be Cool, Follow the Rules' - was spotted in two pools in Colorado. It shows children playing in a pool with signs pointing to children saying 'cool' and 'not cool' to indicate who is acting correctly.

Look at the photo, and it's clear it's the black kids that are ' notcool', and the white kids that 'cool'. The only not cool white guy is carrying a bevvy around with him.

Come on, that's not even factually correct - we've all see groups of white lads dance, there's nothing cool about that.


John Sawyer tweeted the image saying: "Hey, Red Cross, send a new pool poster to @SalidaRec because the current one they have with your name on it is super racist."

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Red Cross quickly responded, saying: "Thank you for bringing this to our attention. We're removing this from our site immediately and are creating new materials."

They have since removed the poster from their website and have discontinued its production.

But Margarat Sawyer - John's sister - who took the photo of the poster, is still not happy.


She told the Daily Mail: "I'm just a citizen, I'm not an organisation, but I would want the Red Cross to collaborate and build relationships with Black Kids Swim and other organisations that do advocacy around this so that this doesn't happen again.

"I think it's really important to think about the messages that we're sending kids. I ask for all of us to take that job on.

"I hope the Red Cross will use this as a lesson for taking their role seriously."



Words by James Dawson

Feature Image Credit: Twitter

Topics: Racism, pool

James Dawson

James Dawson is a Journalist at LADbible. He has contributed articles to LADbible’s ‘Knowing Me, Knowing EU’ series on the EU referendum, the 'Electoral Dysfunction' series on the 2017 general election, the ‘U OK M8?’ series tackling mental health amongst young men, and for its ‘Climate Change’ initiative in partnership with National Geographic.