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ITV Is Going To Switch Off For An Hour A Week On Saturday

ITV Is Going To Switch Off For An Hour A Week On Saturday

I've recently started to go to the gym in an attempt to combat my beer/chicken nugget podge which has been growing exponentially since I started working here.

But how does a fitness regime relate to ITV? Well, on August 27, the channel will be shutting down at 9.30am for an hour in a bid to get Britain to get out and get active.

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Personally I doubt I will be out of bed by then, but if you're particularly keen on whatever Saturday morning programme ITV usually has in that slot, boy oh boy this might be an inconvenience.

An on-screen message will instead tell viewers: "We've gone running - why don't you join us?"

ITV says it's doing the shutdown in order to encourage people to exercise and feel part of the Team GB legacy. During the single-channel TV blackout, 2,000 sports clubs will welcome people to try a new activity.

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Described as 'Britain's biggest sports day', it will be an official celebration of Team GB's success at Rio.

Bill Sweeney, the chief executive of the British Olympic Association, said: "'I Am Team GB' will be the country's biggest ever sports day, inviting participants from all the Home Nations to share in the performances of Team GB athletes at Rio 2016 and be inspired to get active.

"The National Lottery is a key partner and the work they undertake with the British public to fund athletes' pursuit of Olympic competition and achieve medal success is vital. We firmly believe that this will be a meaningful way to celebrate success and be a unique opportunity to engage in sport and activity in this country across many forms."

Don't worry too much if you don't want to get involved, though. I've just checked the TV listings during the blackout and if you switch over to Four7 they'll be showing a repeat of Come Dine With Me, and on Dave - as always - they're showing some classic Top Gear.

So what do you reckon lads? You going to get out and do some sports or just switch channels?

Words by James Dawson

Topics: ITV

James Dawson

James Dawson is a Journalist at LADbible. He has contributed articles to LADbible’s ‘Knowing Me, Knowing EU’ series on the EU referendum, the 'Electoral Dysfunction' series on the 2017 general election, the ‘U OK M8?’ series tackling mental health amongst young men, and for its ‘Climate Change’ initiative in partnership with National Geographic.

 

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