We all love a corporate diss, right? Samsung mocking Apple, Coke throwing shade at Pepsi, Audi making perfectly timed barbs at BMW - it's all the kids talk about in the playground on a Monday morning, I can tell you.
Of course, in a world in which Disney is hoovering up every entertainment company, there is less potential for intra-capitalist beef.
The mouse-eared money-making machine is in the process of buying up the 21st Century Fox media corporation for somewhere in the region of $52.4 billion (£40bn) and, according to Ryan Reynolds, they're already wielding power behind the scenes and removing his best zingers.
Ryan, who has a new Deadpool movie due out, claims that he was forced to remove a joke about Disney from the latest film.
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"This is a sore spot for me because there's a joke in the movie that is not in the movie now because - I'm probably not even allowed to say this - Fox made me take it out," said the Hollywood A-Lister to Entertainment Weekly.
"It had more to do with Disney, and they made me take it out. As I look back at it, I think maybe that was a wise decision."
Of the merger between Disney and Fox, which many have suspected might lead to a controversial character such as Deadpool being phased out, he added: "I really genuinely don't know a thing about it.
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"I read that [CEO and chairman] Bob Iger felt that there's plenty of room in that universe to have a rated-R character like Deadpool.
"This is completely conjecture on my part, but I wouldn't imagine that Disney bought Fox to dismantle it or something like that. I think that Disney bought Fox so it could have that in its arsenal."
Deadpool is rated R (meaning 'restricted, with under-17s requiring an accompanying parent or adult guardian') in the United States, which puts it firmly outside the comfort zone for the family-friendly Disney.
There have been a few R-rated Disney movies before, though all were released under the Touchstone Pictures imprint rather than in the full Disney livery.
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Classics such as Good Morning Vietnam, Pretty Woman and Con Air were all R-rated and technically Disney films, but it seems unlikely that they will be able to distance themselves as much from the content in such a high-profile, established picture like Deadpool.
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"We haven't had any discussions yet about what the Disney acquisition of Fox would look like for the Marvel properties," producer Simon Kinberg told Entertainment Weekly.
"I think legally they're not allowed to talk about it until it's done. So no we haven't talked about it all. We're just moving forward as we move forward.
"Once Drew Goddard's ready we'll get into X-Force and, believe it or not, we're still trying to get Gambit [starring Channing Tatum] up and running. The hope is to keep moving forward until we hear otherwise. To me, I have no idea what to expect but I think it could be really exciting."
Featured Image Credit: Marvel StudiosTopics: Disney, deadpool 2, TV and Film, Ryan Reynolds, US Entertainment, Fox