If you've ever been eating Oreos and wished to yourself that they came in a greater variety of flavours... well, wish no more.
Mondelez, the folks behind the delicious chocolate-and-creme biscuits, are offering a few lucky people the chance to come up with their next big hit. Whether they've run out of ideas or the answer's on the tip of their tongue, it's certainly worth your while if you come up with a winner.
The top prize for inventing a new flavour will be a cool $500,000 (£388,239). But don't be disheartened if you don't come first - finalists will also receive $25,000 (£19,415).
Your ideas will be judged on creativity, originality and taste appeal. The company says that submissions have to be "unique and evoke a taste, feeling or remind you of an experience that would inspire an OREO cookie creation."
From the looks of things, you'll have to be pretty inventive to come up with a new flavour because there has been a lot of variety over the years.
A lemon flavour was introduced in the early 1920s but was discontinued a short time afterwards. There are too many flavours to include in one article, but here's a handful: green tea, blueberry ice-cream, Golden Oreo, peanut butter, birthday cake, gingerbread, Spongebob, pumpkin spice, root beer float, toasted coconut and the mysteriously-named 'firework'.
To win you have to upload the picture to your Twitter or Instagram account with the hashtag #MyOreoCreation and #Contest. People have already begun throwing their ideas into the ring:
Oreo isn't the first brand to allow its customers to play a part in inventing a product. Lay's chips (that'll be 'Walkers crisps' on this side of the Atlantic) started its 'Do Us A Flavour' campaign in 2012, which was won by Karen Weber-Mendham. She took home $1million for coming up with cheesy garlic bread.
Three years earlier, ice-cream company Ben & Jerry's wanted customers to come up with a new product using only fair trade ingredients.
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For more information on how to enter the Oreo competition head here.
Featured Image Credit: PA