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The First Official Nutella Cafe Is Opening In The USA

James Dawson

Published 
| Last updated 

The First Official Nutella Cafe Is Opening In The USA

People are celebrating the opening of the very first official Nutella cafe in Chicago, USA.

Although a Nutella-based cafe exists in Toronto, Canada, the store is the first to be opened by Italian company Ferrero, who are responsible for making the chocolate spread.

Not every item on the menu includes Nutella, but everything is inspired by it, according to Noah Szporn, the vice president of marketing for Ferrero.

Along with the store selling crepes and Nutella-drizzled hot chocolate, a recent article from the Chicago Tribune described how the cafe itself will be themed around 'a newly opened jar of Nutella'.

In practice, this means that customers will see rich brown accents dripping from the ceiling and hanging lights shaped like hazelnut flowers strung all over the cafe.

It will be located in Millennium Park Plaza, on the East Side of the city, and will officially open on May 31, with the shop's first 400 customers receiving 'special surprises'.

Credit: PA Images

It also turns out we've been mispronouncing Nutella this whole time.

Most people say 'nut' at the start of the word, given that it's a nut-based spread, but apparently it's actually more of a "new" sound. Don't believe us? Check out the FAQs page on the official website...

Credit: Ferrero

And this one...

NOOTella it is then.

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Credit: PA Images

NOOOOOOOOOOOTELLA.

Featured Image Credit: Nutella

James Dawson
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