The New Aldi Ad Is Pretty Christmas-y If You're Into That Kind Of Thing

The John Lewis advert came out earlier and I think pretty much everyone agrees it was a bit underwhelming.

I mean generally I think all Christmas adverts are rubbish and just a way for the evil capitalist department stores and supermarkets to make people buy shit they don't need, but even my friends that are into all that weird stuff like sentimentality, and being happy and content with life, and the 'Christmas spirit', were being pretty negative about it.

So then, I guess looks like we might be looking for a new king in the x-mas advert crown. Apparently Aldi's is a contender, have a look at it here...

Credit: ALDI

Explaining the story, the company said: "The discounters Christmas advert titled, The Amazing Christmas Carrot, finally puts to rest the curiosity behind the carrot.

"The advert follows the plight of Kevin The Carrot, who at 3 inches tall, embarks on a dangerous quest through a lavish Christmas spread to meet Santa, all the while passing treacherous conditions before him: tumbling Specially Selected Goose Fat Roast Potatoes; an Everest of ice cubes chilling a bottle of Veuve Monsigny Champagne Brut and a flaming Specially Selected Exquisite Vintage Pudding.

"The story ends well as viewers see Kevin The Carrot swing bravely onto the chimney breast and land, albeit exhausted, next to a perfectly placed Specially Selected Mince Pie.

"The ending will bring a smile to even the steeliest of hearts as we see Kevin The Carrot close his eyes and - with the magic of Christmas - we see him fly high in the sky on Santa's sleigh over London, Glasgow and Bristol."

My view on it's a little bit different. For a start the bloke doing the voice over sounds creepy as hell. Then he starts going on about a 3-inch carrot doing this, that and the other.

I get what they're trying to do here, we've had these type of Christmas adverts for a few years and you've got to think that creatively the well is drying up a bit - but a carrot? Come on. Nobody cares about the sentimentalisation of a carrot. Then at the end enter stage right Santa Claus, to add that final touch on the come-on-just-cry-a-couple-of-tears-then-go-shopping marketing mince pie.

No thanks mate I don't cry about carrots at Christmas, I eat them - but not before they've eat all the more decent food on my plate.

Do you agree, let us know in the comment section?

Featured image credit: ALDI

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Topics: Aldi, Christmas, advert

James Dawson

James Dawson is a Journalist at LADbible. He has contributed articles to LADbible’s ‘Knowing Me, Knowing EU’ series on the EU referendum, the 'Electoral Dysfunction' series on the 2017 general election, the ‘U OK M8?’ series tackling mental health amongst young men, and for its ‘Climate Change’ initiative in partnership with National Geographic.

@thejaytoday