TheLADbible Is Becoming TheLDile This Week - Here's Why

Featured image credit: TheLDile

Today, we explained why some companies are choosing to omit certain letters out of their logos.

Massive players such as Xbox, Google and Microsoft have all joined in the campaign to raise awareness about giving blood.

Now, TheLADbible Group's getting on board and hoping to make a difference too. For the next week, we are TheLDile. Yeah, hasn't got as much of a ring to it but it's for a great cause.

The sad fact is that there are 30 percent fewer new blood donors now compared to a decade ago. NHS Blood and Transplant (NHSBT) are hoping that with this latest campaign they can attract 200,000 new donors. The campaign is running until August 21. It's a stroke of genius in terms of marketing the campaign. It is hard-hitting and unusual, but also thought-provoking.

The issue at the heart of all this is: why are we donating less blood? Is it inconvenient? Is everyone scared of needles? We need to figure this out.

If you do go to give blood - take a selfie and upload it to Twitter with #TheLDile and we'll feature the best ones in an article.

If you're based in the UK, click here for more information. For those of you in the USA, here, and internationally, here.

Do some good, give blood.

Words by Mel Ramsay

Topics: NHS

Mel Ramsay

Mel Ramsay has been a Senior Journalist for Tyla and LADbible since 2015. She started her career writing obituaries and funeral guides online. Since then, her work has been published in a wide variety of national and local news sites. She is part of the BBC's Generation project and has spoken about young people, politics and mental health on television, radio and online. Contact her - [email protected]

@melramsay_