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It's a huge day for the internet - if you haven't noticed from the streams of commentary on social media - it's #WorldEmojiDay and to celebrate, Apple have unleashed a huge range of new graphics on an unsuspecting public.
What's more, today is the day that, after years of waiting, ginger people get their own emoji.
Jeremy Burge, who runs website Emojipedia and came up with the idea for World Emoji Day, told the Daily Mail: "As always, some of the most vocal requests for new emojis are about representation, and this update delivers some of the most common requests.
"In particular, the redheads and curly haired options are likely to be popular."
So rejoice, people of Scotland, Ron Weasleys of the world and Prince Harry lookalikes everywhere - you've finally made it.
"I do think some users will be in for a shock if they're expecting every emoji to have a redheaded option," added Burge, acknowledging that the rollout is, at first at least, limited.
There are a whole 70 new emojis to enjoy, bringing in topics that have been requested for years.
Australians will be happy as the kangaroo makes its first appearance, while Peruvians will celebrate the arrival of the llama to the iPhone party.
"Honestly, there's nothing better than when someone who might have seemed a bit aloof via email sends an emoji and you can breathe out, knowing we're all just humans after all."
The new emojis will appear on Apple, Google and Android, with slightly different designs depending on which handset the user has.
They are designed by Unicode Consortium, a non-profit organisation that is responsible for all 2,500 emojis in existence.
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