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Woah Guys Steady On - Snapchat Has Only Gone And Got A New Name

Woah Guys Steady On - Snapchat Has Only Gone And Got A New Name

The company formerly known as Snapchat.

James Dawson

James Dawson

Important news for anybody into sending unsolicited dick pics or using selfie filters to ensconce their head inside a loaf of bread, Snapchat has changed its name.

The company will now be called 'Snap' - although the app will retain the same name.

The Wall Street Journal reported late last night that the company has been renamed Snap Inc.

And that's not all, the company will also plan to release video-recording sunglasses this autumn - they're calling them 'Spectacles'. They will contain a 115-degree-angle lens that allows the wearer to record up to 30 seconds of video and are expected to cost around £100.

Watch a video of them, here...

Video credit: Snap Inc.

The glasses demonstrate that Snap Inc. is prepared to move beyond simply being a social-sharing app.

Although similar to the Google Glass project, techies are saying Spectacles are seemingly better designed and simpler.

Snap CEO Evan Spiegel told the Wall Street Journal: "It's about us figuring out if it fits into people's lives and seeing how they like it."

Fair dos mate, but here's my issue with the glasses - they're not necessarily pervy in themselves - in fact they sound like a pretty good idea. However, I bet there are load of creeps who can't bloody wait to get their hands on a pair of them.

Featured image credit: PA Images

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Topics: Snapchat