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EA Expects 'Anthem' To Sell Up To Six Million Copies In Six Weeks

EA Expects 'Anthem' To Sell Up To Six Million Copies In Six Weeks

In another case of publisher with lofty - but, in this case, *maybe* realistic - ambitions, EA revealed in their Q3 Financial Report that they anticipate BioWare's co-op shooter Anthem to sell between five and six million units in this financial year.

And yes, that means that the publisher expects to hit that figure by the start of April, just over six weeks after the game's release on 22 February. Which is... a bold target, for sure. But overly ambitious? We'll see.

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The statement regarding the sales target follows EA's revelation that Battlefield V failed to meet the company's internal expectations.

To put this all into some kind of context, with games failing to meet their publishers' expectations being a recurring theme of late, BioWare's last big game, Mass Effect: Andromeda, sold an estimated 2.5 million copies in its first quarter following a very critical reception from fans. The game reviewed fairly well, with criticism veering from lukewarmly friendly to very positive.

ANTHEM
ANTHEM

But Anthem is now expected to double that figure, in half the time. And this is for an all-new IP, releasing after a couple of rocky demos, too. Once again, five to six million feels like a pretty bold result to reach for.

Then again, Kingdom Hearts III recently achieved five million in sales worldwide, and who would have expected that from what is, all the Disney window-dressing aside, a pretty niche JRPG?

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Personally, I'm sceptical to say the least. Anthem still seems like a gamble for both BioWare and EA, having to both please fans of the studio and meet the needs of those who play games like Destiny and The Division, with the sequel to the latter's March release likely to put a small dent in Anthem's potential. It'll be no small feat if BioWare's game does what EA is hoping it will, in the time afforded to it.

Do you think EA is being too ambitious? Do publishers need to lower their expectations for their big releases? Let us know on, Facebook and Twitter.

Featured Image Credit: EA/BioWare

Topics: Disney, Bioware, Sales, Mass Effect, EA, Anthem

Sam Greer

Sam Greer is a freelance writer/video creator, loud Scot and one of only three Lightning Returns fans. She has written for several outlets including the BBC, the Guardian, Eurogamer, PC Gamer and GamesMaster. Covers a wide range of topics but likes to champion games that do things a little differently.

 

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