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PETA Protests 'Animal Crossing' In-Game Museum, To The Confusion Of Everybody

PETA Protests 'Animal Crossing' In-Game Museum, To The Confusion Of Everybody

Animal Crossing: New Horizons is arguably Nintendo's most wholesome and adorable game to date. A super-chill island-life sim where days are spent surprising your animal friends with gifts, picking fruit, and catching fish and bugs to share with an intelligent owl called Blathers whose only crime is wanting to fill his in-game museum with fascinating exhibits to educate and amaze.

I never really considered anyone would have a problem with any of the content in New Horizons. But animal rights organisation PETA recently decided to protest the inclusion of the museum's aquarium, demanding we "cancel" Blathers and free all of the fish contained within the museum.

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I assumed this was another satirical Hard Drive article when I first saw it... until I noticed that PETA genuinely tweeted the below video.


The video shows a group of Animal Crossing villagers wearing PETA shirts and protesting outside of the museum. It then cuts to them running through the aquarium, which is full of fish, calling for the inhabitants to be released.

This is deeply confusing for a number of reasons, not least because to have fish in the museum, you need to have first donated them... implying one or more of the PETA protesters purchased a copy of the game and donated a bunch of fish, only to immediately campaign for their freedom. Lockdown does strange things to us all, I guess.

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I'm not the first person to point this paradox out, as much of Twitter has come out to question what exactly PETA is getting at here. These aren't real fish, Blathers isn't a real talking owl (sadly), and you don't have to catch a single fish in Animal Crossing if you don't want to. Heck, even if you simply want to fill up your personal 'Critterpedia', you can immediately release any fish you pluck from the rivers and oceans.




PETA has since claimed that the protesters "raided" other people's islands to fight for virtual fish freedom... but since you can't actually visit other player's islands without express permission, this seems a tad unlikely. Let's just hope Blathers and the museum can survive this ordeal unscathed.

Featured Image Credit: Nintendo

Topics: switch, PETA, Animal Crossing: New Horizons, Nintendo

Ewan Moore

Journalist at GAMINGbible who still quite hasn’t gotten out of my mid 00’s emo phase. After graduating from the University of Portsmouth in 2015 with a BA in Journalism & Media Studies (thanks for asking), I went on to do some freelance words for various places, including Kotaku, Den of Geek, and TheSixthAxis.