Twitch Loses Another Popular Streamer To Mixer In Exclusive Deal
Back at the start of August, Twitch megastar Tyler "Ninja" Blevins unexpectedly revealed to the world that he was stepping away from Twitch in favour of an exclusive deal streaming deal with Microsoft's Mixer platform, leaving behind the 14 million or so followers he'd amassed on Amazon's platform.
It seems that Ninja's departure was merely the beginning. Even when Blevins was still on Twitch, Michael "Shroud" Grzsesiek was quite easily one of the platform's biggest stars, with around 7 million followers under his belt - but just like Ninja, Shroud is no longer on Twitch: He's jumped ship for Mixer.
Grzesiek hasn't really said anything about the move at this stage, beyond sharing a brief teaser on Twitter along with the caption "Same Shroud. New home." Check it out below.
In terms of mainstream success, Shroud isn't exactly quite on the same level as Ninja... but this is still another big win for Microsoft's streaming platform regardless, and a sign that the company is quite clearly willing to invest time and money into Mixer by nabbing all of Twitch's biggest stars. Fairly solid strategy, as far as business plans go.
We can't say exactly why Grzesiek decided to make this move. Although I'd imagine that Ninja's success over on Mixer and certain finanical incentives from Microsoft will have been at least two factors, there could be other forces at play that we're not currently aware of.
Earlier this month, for example, Ninja's wife, Jessica Blevins revealed in a lengthy interview with Business Times that it wasn't just money that coaxed the streamer away from Twitch and over to Mixer - he was apparently becoming disinterested with the platform, constrained by the opportunities, and at odds with the "toxic" nature of the chatroom.
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"With the wording of how that contract was going, he wouldn't have been able to grow his brand much outside of gaming," she explained.
"There were already conflicts with his current sponsors and resigning with that platform. And we were like, 'Straight up, guys, we've worked so, so hard to grow the Ninja brand to license things and get his name out there. We can't go backwards with it.' So that's where that deal just really started not making sense."
Whatever Grzesiek's motivations, I wish him the best of luck. It's been a little under 24 hours since he officially announced the move, and (at the time of writing) his Mixer channel has over 326,000 followers.
That number has almost certainly risen since then. Inevitably, his first appearance on Mixer is him playing through the latest Infinity Ward release, Call Of Duty: Modern Warfare.
Featured Image Credit: Mixer/Ninja