Twitch Tells US Army To Stop Tricking Viewers With Fake Giveaways
The US Army has come under fire for using its Twitch channel to try and rope in potential recruits. A new report published by The Nation discovered that the Army was running fake giveaways that redirected viewers to a recruitment page. Yikes.
The Nation report found that these giveaways took place "repeatedly" in chats, and seemingly offered viewers the chance to win an Xbox Elite Series 2 controller. However, clicking on the link would send viewers straight to a recruitment page with "no additional mention of a contest, odds, total number of winners, or when a drawing will occur".
This comes just one week after the US Army Twitch channel came under a ton of scrutiny for banning viewers who jumped into the stream to ask about or mention war crimes. Another yikes. Following The Nation's piece, Twitch has now forced the Army to cease these "giveaways" - but not before the Twitch community had a chance to react to the unbelievable news.
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while militaristic FPS games certainly fit the nature of the advertising, the amount of sponsorships and partnerships from different branches of the US military in the gaming industry the last couple years is concerning pic.twitter.com/EFw56eJfVV- Rod Breslau (@Slasher) July 15, 2020
"The silence from Twitch on the latest wave of criticism regarding the military using the site to scam kids into sharing personal info speaks volumes," popular Streamer Jayson "ManVsGame" Love said in response to the report on Twitter. "Imagine any other channel doing that. Feel free to manipulate your viewers as much as you like, I guess?"
Thankfully, it didn't take Twitch long to respond and shut things down in... once everybody knew about it and reacted negatively to the news. However, you have to wonder how much longer the US Army might have been able to continue with these fake giveaways if The Nation hadn't published its report when it did.
"Per our Terms of Service, promotions on Twitch must comply with all applicable laws," a Twitch spokesperson said in a statement given to Kotaku. "This promotion did not comply with our Terms, and we have required them to remove it."
Featured Image Credit: US Army / Activision