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Ubisoft And Microsoft Apologise For 'Assassin's Creed Valhalla' Gameplay Confusion

Ubisoft And Microsoft Apologise For 'Assassin's Creed Valhalla' Gameplay Confusion

Cast your mind back to last Thursday, if you're able to recall what days even are anymore. Gamers everywhere were excited for what Microsoft was describing as our very first look at next-gen gameplay, as part of an Xbox Series X reveal event.

Expectations were tempered early on when the company made it clear that first-party Xbox games would be shown off at a later date. Fair enough. Instead, we'd be getting a look at a number of third-party titles in action on the upcoming next-gen hardware. The headline act of this event was to be our very first look at Assassin's Creed Valhalla in action, following its original CG reveal trailer.

It's safe to say fans weren't best pleased with what we got. The "gameplay" event was in fact pretty light on gameplay. The brief glimpses of games running on the Xbox Series X were nothing compared to the amount of framed cutscenes or CG trailers that gave little away as to the true power of the hardware.

And that big Valhalla reveal? To call it gameplay was a stretch. It was all in-engine footage, sure, but it was just over a minute of framed shots. Take a look at it below to remind yourself, if you need to.

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We all thought we were getting a proper look at the viking adventure being played... and it turns out we weren't wrong to think that. The message from Microsoft on what that reveal event was and what it planned to show was clearly a bit muddled, to the point that both companies have since apologised for what we saw.

Xbox marketing GM Aaron Greenberg wrote on Twitter that "clearly" set the wrong expectations and admitted that was on them. "We appreciate all the feedback and can assure you we will take it all in and learn as a team," he added.

Assassin's Creed Valhalla creative director Ashraf Ismail had actually tried to clarify what would be shown wasn't "gameplay", but his words were lost in the hype of the event in the hours leading up to it. Post show, he explained that he knew fans were expecting more, but stressed that gameplay and other details would be coming out in the "long marketing campaign" ahead.

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Hopefully we'll get to see more of Valhalla very soon, because I absolutely love what I've seen so far. As for Xbox Series X? A first-party event is being held in July. Hopefully the more exciting gameplay stuff is being held back for then.

Featured Image Credit: Ubisoft

Topics: Next-Gen, Xbox Series X, Microsoft, Assassin's Creed Valhalla, Ubisoft

Ewan Moore

Journalist at GAMINGbible who still quite hasn’t gotten out of my mid 00’s emo phase. After graduating from the University of Portsmouth in 2015 with a BA in Journalism & Media Studies (thanks for asking), I went on to do some freelance words for various places, including Kotaku, Den of Geek, and TheSixthAxis.