Holly Willoughby is still pretty new to the I'm a Celebrity presenting game, but a week in and the ITV star broke the rules leaving Declan Donnelly a little shocked.
Noel Edmonds and Nick Knowles had just had a pretty grueling task trying to get stars to feed the camp but afterwards were rewarded with a hug and kiss from Holly - which turns out is a huge no-no for presenters.
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Dec feigned a look of shock to tease Holly as he said: "Are you canoodling with the campmates?"
Holly replied: "I think I did." Holly explained she went for the kissed as she felt Dec's chosen handshake felt a 'bit official'.
Dec gave the co-presenter a joking warning, saying: "Keep your distance Holly Willoughby, keep your distance!"
Holly gave the most 'Holly apology' as she replied: "Sorry, sorry I've broken a golden rule," Dec relentless with his teasing said: "You have!"
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Of course, people had plenty to say about Holly's 'kissgate' on Twitter - mainly commenting about Dec seeming jealous he didn't get a kiss off his co-star.
One person said: "Dec was jealous then when holly kissed Noel and nick #ImACeleb."
Another person commented: "#imaceleb Dec havin' his arm round Holly n then she kisses Noel and he gets jealous I love it."
A third said Holly's 'awkwardness' was relatable in that situation: "Holly not knowing whether to kiss or hug Noel and Nick is me in any social situation #ImACeleb."
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Noel and Nick's task of being up high, in a glass box, covered in creepy crawling beasts was just the start of things to come as the episode heated up.
During the show the campmates were subjected to a live-trial - during the trial the celebs were given an X Factor theme set of challenges.
The celebs were playing for time, literally they had to complete several tasks including, eating grubs, drinking foul concoctions and getting covered in bugs and snakes while having to do other tasks such as sing and collect x's.
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Also, in the episode Noel was removed as leader of the camp and Nick took his place, at the same time Nick named Anne Hegerty his deputy.
Anne joked: "I seem to spend so much time doing nothing it might be quite nice to be officially allowed to sit around doing nothing."
Featured Image Credit: ITV
Topics: TV and Film, Celebrity, UK Entertainment, ITV, I'm A Celebrity