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Waitrose Forced To Rename Their 'Sexist' Sandwich After Complaints

Waitrose Forced To Rename Their 'Sexist' Sandwich After Complaints

High end supermarket chain Waitrose has been forced to change the name of one of its sandwiches after receiving a torrent of criticism online.

The 'Gentleman's Smoked Chicken Caesar Roll' was launched as part of the store's Heston Blumenthal range, but it doesn't appear to have had the desired effect. At. All.

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Amy Lamé, who works for London Mayor, Sadiq Khan, shared a picture of the controversial snack on Twitter yesterday, commenting: "I never knew sandwiches were gender specific. I'm female but thankfully Waitrose let me purchase this anyway."

The night czar also tagged the organisation Everyday Sexism, which fights for gender equality, into her sarcastic post, which has become the centre of a Twitter storm.

Credit: YouTube / Mayor's Office London
Credit: YouTube / Mayor's Office London

Some of Lamé's followers have blasted Waitrose's decision as 'outrageous' and criticised them for the less than ideal name choice.

I mean, it was always going to cause trouble. Always.

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One Twitter user got behind Lamé and branded the name 'ridiculous', while PR consultant Nikki Alvey said she was 'disappointed' at the name.

She wrote: "Really disappointed by this new marketing @waitrose - 'gentleman's' and a random fishing rooster?"

Credit: Waitrose
Credit: Waitrose

Others didn't quite see things the same way however, and were instead outraged by the outrage.

One person replied to Lamé's post and said critics didn't seem to realise - and were not as shocked by the fact - that one of the sandwich's ingredients is actually called 'gentlemen's relish'.

He wrote: "Does the name matter? It contains Gentlemen's relish- should the condiment be renamed too. Aren't you being a little facetious about this."

While another said the packaging , which shows a rooster dressed in waders holding a fishing rod having just caught a fish, is the most bizarre thing about he product. They don't have opposable thumbs, after all, although the Twitter user added: "I'll let the dungarees pass."

Waitrose bosses have now apologised and said they will change the name.

A company spokesperson told the Telegraph: "It's never our intention to cause offence - we're not dictating who should eat this sandwich - we hope anyone who tries it will love the distinctive flavours. However we are planning to change the name of the sandwich soon."

It has not been announced when the name will be changed.

Featured Image Credit: PA

Topics: News, Food, uk news

Dominic Smithers

Dominic graduated from the University of Leeds with a degree in French and History. Like you, Dom has often questioned how much use a second language has been. Well, after stints working at the Manchester Evening News, the Accrington Observer and the Macclesfield Express, along with never setting foot in France, he realised the answer is surprisingly little. But I guess, c'est la vie. Contact us at [email protected]

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