For anyone who has kids, or has been to a shopping centre with one - you'll know that Build-A-Bear is a particularly appealing concept for children.
Last year, the 'Pay Your Age' event saw parents flock to stores across the country, where they were promised they could buy a bear for the same amount of the pounds as the kid's age. So, you have two-year-old child, and you pay £2 for one of the teddies.
Some shoppers queued before the shops even opened and some for over six hours - meaning Build-A-Bear were forced to end the promotion early.
This year though, shoppers will need to enter a sweepstake to have the chance to take part in the limited offer. however, as an extra incentive, you also can potentially win a birthday party experience.
To enter, you have to register online, where you may be picked at random to win the grand prize of the birthday party.
If you don't win that - you may be lucky enough to get tickets for the Pay Your Age promotion. You'll need to do that between the 11 - 16 June, and if you are lucky enough to win, then you will be invited to one of two Pay Your Age slots between 24-28 June.
Stores were forced to close after they were overwhelmed by queues. Credit: PA
The website reads: "More than 200,000 guests around the world are expected to receive a Pay Your Age limited ticket.
"With their ticket, Guests will be able to visit a Build-A-Bear Workshop during one of two redemption periods in the week of 24 June until 28 June and make one furry friend per child present, limit two furry friends per ticket.
"Additionally, ten Guests will win the Count Your Candles Prize Draw grand prize of a birthday party experience to use any time in the next twelve months valued up to £200."
The birthday party package - Count Your Candles - allows guests to pick their party them and invite friends for the experience. It includes games, fun activities, party hats, photos and teddies.
The birthday party packages are available all year round, and start from £11 per person.
Featured Image Credit: Build-a-Bear