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Customer feedback is everything, even for a huge conglomerate like McDonald's.
So when the decision makers at the fast food giant click onto the fact that diners are desperate for one particular item to make a comeback, don't be too surprised when you see it on the menu.
Don't you remember what happened with the Breakfast Wrap?
But to keep people on their toes, the restaurant with the Golden Arches is only bringing back one of it's extremely popular burgers for the next six weeks - so you better be quick.
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As part of it's menu shakeup this month, McDonald's are resurrecting some of it's most beloved snacks.
From today (17 April), foodies can get their hands on seven limited edition items at their local branch.
First up is one for the Lotus Biscoff fans - as there is both a Frappe and a McFlurry flavoured with the crunchy caramelised biscuits which have us all in a chokehold to chose from.
Between my brew and biccies rituals and those two treats, there's no doubt I'll start resembling a Lotus Biscoff by the time they are taken off the menu.
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Moving onto the new selection of savoury bits, Brits will be happy to hear that they can grab some Cheese and Herb Melts for just a few quid.
Prepare to slip into a food coma as you tuck into the delicious blend of mozzarella and Emmental cheese, which are accompanied by a rich tomato dip - and you can follow this up with the iconic Quarter Pounder Deluxe.
You can make the bigger and better version of the classic burger a double too by adding an extra patty too, so you'll certainly leave McDonald's with a full belly and a smile on your face.
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After polishing all that lot off, you might even find that you have room to squeeze in one of the Galaxy desserts which are making a return to the menu.
You can grab a Galaxy Caramel Pie, which first joined the club last December, or the Galaxy Chocolate McFlurry. Yum.
But what is the ridiculously popular item which you're might find yourself having to engage in a Hunger Games style battle for at your local McDonald's?
It's obvious really - as only the Chicken Big Mac could get people in the UK so worked up.
They've been an immediate sell out every time McDonald's has satisfied our cravings for the burger, so let's hope it's fourth time lucky and you can get your hands on one.
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Do bare in mind that I'm not even exaggerating - as the slogan for the burger's epic comeback is: "Don't regret it. Get it.
"Chicken Big Mac disappears 9 May."
First debuting in 2022, it is obviously inspired by the fast food chain's signature dish, the Big Mac.
Rather than a beef patty, the chicken version features...chicken.
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Cheese, lettuce, pickles and Big Mac sauce are then slathered on the triple-layered bun to create a McDonald's masterpiece, which customers have been dreaming about for longer than they can count.
You can treat yourself to a sole Chicken Big Mac for just £4.69, or you can splash a few quid more and go the full shebang while making it a meal for £6.49.
But as you are probably aware, all these newbies muscling onto the McDonald's menu means that it needed to make some room - so we're saying a sad goodbye to some fan favourites.
The McCrispy Deluxe, as well as the Halloumi Fries and the Cadbury Creme Egg McFlurry will all be leaving...but you never know when they might be back.
You can find the full list of the new McDonald's additions and prices below:
- Biscoff McFlurry - £1.99
- Biscoff McFlurry mini - £1.59
- Galaxy Caramel Pie - £1.99
- Biscoff Frappe - £2.99
- Galaxy Caramel McFlurry - £1.99
- Galaxy Caramel Mini McFlurry - £1.59
- Quarter Pounder Deluxe - £4.89
- Quarter Deluxe Medium Meal - £6.59
- Chicken Big Mac - £4.69
- Chicken Big Mac Meal - £6.49
- Cheese & Herb Melts - £2.89
- Cheese & Herb Melts Sharebox - £7.09
Topics: McDonalds, Food And Drink, UK News