Ever since we joined our Stateside pals in their Black Friday hype, retailers have been scrambling over each other to serve up the sickest Christmas deals.
But they can all just give up now, as Morrisons has got an ace card up its sleeve in the form of giant bottles of Jägermeister .
The 1.75 litre bottles are being sold for just £30 ($39) - that's cheaper than a round of Jägerbombs for the LADs at most bars these days, let's face it.
We're not great at maths, but at more than double the size of a bog-standard 70 centilitre bottle, we'd say that's a pretty fucking good deal.
These huge bottles will only be available in store, and as long as stocks last, so you'll have to get a move on if you want shitloads of the nectar of the gods at such a ridiculous price. Since the mornings became so bloody dark and cold, you'll no doubt have needed some motivation to jump out of bed - this might just be it.
If Jäger's not your tipple of choice - you should probably just leave now, to be honest - Morrisons will be selling giant 1.75 litre bottles of Disaronno for the same price.
If you've got a bit more cash to splash (funny how you can always find a spare bob or two when booze is involved, isn't it?), the supermarket is also contributing the Christmas piss-up with 4.5 litre bottles of Jim Beam and Famous Grouse whiskey for £70 ($93).
And because Christmas shopping is usually a total ballache, one UK Morrisons store near Leeds has even opened a bar in-store, called the 'Barista'.
The Guiseley branch is now serving beer - including many local ales on draught - and wine to thirsty shoppers, and is the only in the country to have its own bar.
A company spokesperson has told the Yorkshire Evening Post: "Saltaire Blonde is a local brewery that's really popular with customers. We're looking forward to hearing what customers think of our new cask pump."
Well played, Morrisons.
Get the Red Bull at the ready, this Christmas we Jägerbomb. With Grandma Doris.
Featured Image Credit: Morrisons