Sainsbury's Told It's Gone Too Far As £1 Easter Product Sparks Outrage

Sainsbury's has been told they've gone 'too far' after shoppers were disgusted to discover a new Easter-themed product on their shelves.

Normally you'd expect the shelves to be packed with the usual Easter selection of chocolate eggs and bunnies coming in various shapes and sizes.

Not Sainsbury's, who has decided to put an Easter spin on a rather unlikely foodstuff and created carrots and chocolate flavoured houmous, which sounds like a disgusting idea that shouldn't get further than the initial suggestion, but has somehow become a thing you can go out and buy.

It's a new snack as part of their meal deal and it contains little bits of carrot for dipping into a tub of chocolate houmous, because there's nothing which screams 'Easter' more than that.

The new product has sparked outrage on social media with plenty of shoppers taking to Twitter to express their 'utter disbelief' at this new snack.

Manchester Evening News reporter Adam Maidment said he picked up some of the Easter snack by mistake after not properly looking at the label, while another user said they were in 'dismay' that their local Sainsbury's only stocked the chocolate houmous now, exclaiming: "When will it end!"

A third said the outrageous new snack sounded 'absolutely VILE' and called on the supermarket to 'just stop it. Immediately.'

Judging by these reactions, it's probably not the most popular idea a supermarket has ever had, but with the label calling them 'Easter Bunny Snacks' it's likely they will disappear from shelves once Easter is over and done with. 

However, chocolate houmous is already a thing that exists, although we're not sure anyone before Sainsbury's has tried to sell it alongside carrot sticks and call it an Easter snack.

Some shoppers also thought the idea of an Easter-y chocolate houmous sounded like a good idea, with one person describing it as 'my cuppa tea' and another saying they would 'need to buy' some and taste it for themselves.

If you want to try some for yourself, whether it be because you think chocolate houmous sounds quite nice or out of sheer morbid curiosity, it'll only set you back £1 to buy a tub of the stuff.

Alternatively, you can get it as part of a £3.50 meal deal if you really want to, although we'd recommend eating the rest of your lunch first before dunking a cold and clammy carrot stick into a pot of chocolate houmous.

Featured Image Credit: Alamy

Topics: Sainsbury's, Easter, Food And Drink

Joe Harker

Joe graduated from the University of Salford with a degree in Journalism and worked for Reach before joining the LADbible Group. When not writing he enjoys the nerdier things in life like painting wargaming miniatures and chatting with other nerds on the internet. He's also spent a few years coaching fencing. Contact him via [email protected]

@MrJoeHarker