Dan Bilzerian is a pretty extra bloke, isn't he? He doesn't like to show off with it though. Certainly not when he posted a picture of himself watching UFC surrounded by nine women... or the time he Instagram storied himself winning a 'small victory' of $342,150 (£264, 788) on the Floyd Mayweather and Conor McGregor fight.
These little gloats tend to go down relatively well with his followers, but his latest stunt hasn't been as well-received. Check out the clip below:
As you can see, Bilzerian decided to host a 420 party and as if by magic a big, brown grizzly bear rocked up. No, not a wild one - and it seems pretty staged as I can't imagine a fella who leads the lifestyle he does would be all that willing to become a bear to breakfast any time soon.
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He sent the video to his 26.7 million Instagram followers and up to now it's received a whopping 9.2 million views.
He stands with the huge animal towering above him before feeding it as a crowd of scantily clad ladies watch on - are they impressed? Petrified? Confused? Fuck knows.
One person commented saying: "The amount of suffering this bear had to endure to submit to stupid tricks is absolutely heartbreaking. Pls educate yourself Dan, and once you have you can maybe use your platform to actually spread awareness and help this cruel industry... thanks!"
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Another added: "This is horrific. Please get this bear to an animal sanctuary. Please educate yourself and stop exploiting animals. Set an example for your millions of followers, PLEASE."
And a third commented: "Why support animal entertainment? These animals are stolen from the wild and are forced to live unnaturally, often undergoing abuse.
"God forbid if she would've attacked you, she most likely would have been euthanised for displaying her natural behaviour in an unnatural setting. Ethically speaking, this is wrong. We wouldn't like to be in her place. Please educate yourself and use your platform for good."
Someone else made a suggestion: "With all the money you have and show off, perhaps you could do something good and purchase this bear from its abusers, work with a bear rehab / sanctuary organisation and set it free, rather than perpetuating its abuse. That would definitely get you some Instagram likes too!"
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Others (who clearly didn't get it) wished him a 'happy 4/20' with another saying they wanted a 'cute bear'.
Takes all sorts, I suppose.
Featured Image Credit: Instagram/danbilzerian