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A reminder that the cost-of-living crisis is not affecting everyone quite the same as Brits have been rushing down to a local pub for a Christmas pint - costing a whopping £21.
In the UK, the average cost of a pint is 127 percent more expensive than the worldwide average.
But this only comes to £5.90 as of June this year, according to research from Finder UK.
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So for a pub to be selling a pint for £15 higher than the average, there's got to be something special about it.
The Rutland Arms in Sheffield has been providing customers with a 'rare' beer created by a Florida brewery.
The Arms' general manager, Chris Bamford, said: "Customers have really enjoyed it.
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"It’s very much on the sweeter end of the beer spectrum, but it’s still got a really nice balance to it.
"It’s sold really quite well and created a fair bit of interest, I think by virtue of being a rare beer from a highly rated quality American brewery.
"Lots of people travel to Sheffield at this time of year and head round the pubs, so we've had people in from all over the country trying it," he added.
"We had some Brentford fans in, trying it before they played Sheffield United at the weekend, but I'm not sure how well it works as a pre-match pint!"
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The 37-year-old revealed that the popular 11 percent volume Marshmallow Barrel Aged Stout completely sold out on Tuesday (12 December).
But it's important to note that most customers haven't actually ordered a full pint of the stout, as they have been advised to consume it in smaller volumes.
"Most people have been buying it in thirds and then there’s been the odd half," said Mr Bamford, who has been at the Rutland Arms since 2017.
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"We strongly advise against pints. If someone came in and they hadn’t been drinking and they insisted, we’d have probably sold them a pint, but afterwards we’d be careful!
"It's certainly the most expensive one we've ever sold.
"I don't think we'll make a habit of £21 pints, though!"
The manager points out that the pub also sells its cheapest pint for £3.70.
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This comes after a previous warning from the NHS to those looking to get a little tipsy at Christmas.
Dr Neil O’Brien, GP and executive medical director for North East and North Cumbria Integrated Care Board (ICB), said: “While we want everyone to enjoy the Christmas festivities over the new few weeks we ask that you take some simple steps to make sure you do this safely.
“Sometimes unfortunate accidents can occur and a night of celebration can turn into a night at a local emergency department.”
He added that while the health service wants everyone to ‘have a good time’, he wants to remind those celebrating Christmas to ‘limit their drinking’.
“You don’t want to spend your valuable Christmas holidays in hospital or feeling dreadful because you’ve overdone it,” Dr O’Brien added.
Featured Image Credit: BBCTopics: Food And Drink, UK News, Christmas