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Woman who runs legal brothel shares the 'one truth' she has found out from industry

Home> Community

Published 15:37 20 Jun 2025 GMT+1

Woman who runs legal brothel shares the 'one truth' she has found out from industry

Former PhD student Catherine De Noire manages one of Europe's largest brothels

Anish Vij

Anish Vij

Featured Image Credit: Instagram/@catherine_de_noire

Topics: Sex and Relationships, Dating trends, Jobs, Business

Anish Vij
Anish Vij

Anish is a Journalist at LADbible Group and is a GG2 Young Journalist of the Year 2025. He has a Master's degree in Multimedia Journalism and a Bachelor's degree in International Business Management. Apart from that, his life revolves around the ‘Four F’s’ - family, friends, football and food. Email: [email protected]

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@Anish_Vij

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A woman who runs one of the biggest legal brothels in Europe has revealed the 'one simple truth' she has learnt after nearly 10 years in the industry.

Catherine DeNoire, 31, ins't a fan of your normal nine-to-five and instead starts work at 7pm, all the way through to 6am.

The brothel manager previously told LADbible that her clients are made up of all sorts of people, including married men and women. And her top performing sex workers, aged between 21 and 60, earn roughly $50,000 (£40,000) a month.

As you can imagine though, the recruitment process isn't exactly a suit and CV job. But given her background in psychology, Catherine says it makes it her different from your average 'pimp'.

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At 22, she dipped her foot into the industry, and she now claims to be 'the highest ranking person' in the company besides from the owners.

Catherine DeNoire, 31, claims to run one of the biggest legal brothels in Europe (Instagram/@catherine_de_noire)
Catherine DeNoire, 31, claims to run one of the biggest legal brothels in Europe (Instagram/@catherine_de_noire)

What Catherine has learnt about her customers

The legal brothel boss said she has 'learned one simple truth' about what her customers are into.

"There is no such thing as 'normal' when it comes to fantasy and that people can be incredibly creative with their sexuality, which I absolutely love," she told Newsweek.

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Catherine provides her followers with an insight into the sex working industry (Instagram/@catherine_de_noire)
Catherine provides her followers with an insight into the sex working industry (Instagram/@catherine_de_noire)

"Society places a huge amount of anxiety around sexuality—we constantly compare ourselves to others in our performance, needs and desires, but it should just be boiled down to something playful.

"We are expected to confess if we are turned on by the same sex, to label it and make it part of our identity. That is something that has always struck me as strange and narrow-minded. "Sexuality and eroticism should be seen as something that brings us pleasure and joy—not something to be feared."

Why she thinks her brothel should stay legal

Catherine says the brothel business is just like any other business, with employees, clients, CRM systems, documentation and standards.

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"Legal brothels like ours do not just provide a safer space for clients," she explained.

"They offer sex workers a controlled environment, one where they can set boundaries, access support, and report any violations without fear of retribution or arrest."

The manager insisted that 'criminalising sex work does not erase it, it just pushes it underground into spaces where violence cannot be reported, and boundaries cannot be enforced'.

"When the law turns sex work into a crime, it turns sex workers into criminals, and that, in turn, makes them vulnerable to the worst kinds of exploitation and suffering," Catherine added.

"Legalisation, on the other hand, creates room for dignity."

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