It wasn't long ago that Playboy went under a major re-brand as it desperately struggled to find some sort of relevance in today's pop culture society.
It looks like it hasn't played out as Death & Taxes have reported the entire empire is up for sale.
This includes the web site, the magazine, its licensing deals and entertainment extensions like The Playboy Channel. Oh and of course the iconic mansion itself.
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The combined value of these is estimated to be around the $500 million mark, according to The Washington Post.
It was only a few weeks back that the mansion itself was valued at around $200 million.
Playboy chief executive Scott Flanders told CNN that "several well funded entities have expressed interest."
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It seems the social media-savvy, selfie-tastic approach to recreating the brand has not had the desired effect.
If the mansion is sold it would mean Hugh Hefner would need a new house.
Words by Matthew Cooper
Featured Image Credit:Topics: playboy, Hugh Hefner