An Australian TV host has publicly apologised on air for 'insulting' Adele after their interview was shelved because he didn't listen to her album beforehand.
Matt Doran had flown across to globe from Sydney to London in order to meet the star on 4 November where she was promoting her latest album.
But during their conversation, he admitted he hadn't heard the album (that Sony had emailed over to him). As a result, Sony Music, withheld the interview footage... which had cost Channel 7 AUD $1 million (£530,000/USD $710,000).
Matt apologised and explained he had missed the email with the copy of the album on it which he said was the 'most important email I've ever missed'.
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Speaking more about the mishap, Doran told viewers on his Saturday morning show: "Now I want to address something that's made headlines this week and something that I would like to apologise for.
"This is a story that has sparked a torrent of abuse and mockery from around the world. And if I'm being honest with you, the bulk of this savaging I deserve and I totally own."
He went on to say: "I flew to London to interview Adele - an unspeakable privilege and what was to be one of the highlights of my career.
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"I made the terrible mistake of assuming we weren't to be given a preview copy of this album, because our interview was airing before it was released and Adele's album was the industry's most prized secret.
"The day after - after we landed in London, an email came through from Sony. It didn't mention Adele but it did contain a link to her album.
"The genuine dead set hand on heart truth is that I missed it. By an absurdly long margin, the most important email I've ever missed in my life."
After outlining what the pair spoke about, and addressing rumours that Adele walked out (which he says she didn't), Matt went on to add: "Throughout the 29 minutes Adele was profound. She was funny. She was raw, and then she was honest - honest enough to describe her depression as end of the world stuff.
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"But all that doesn't matter. Because by missing the album link - however I might try to justify it - I've insulted Adele."
In a last ditch attempt to try and turn things around, he said: "To Adele I say - I'd never have knowingly disrespected you by deliberately not listening to your work. I am so sorry.
"I also apologise to Adele's Australian fans and to you, our viewers, who through my error have been denied this interview and the insight into her character.
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"Adele - track 10, Hold On, in the bridge, after the second chorus, you write that 'sometimes forgiveness is easiest in secret'.
"I'm not expecting that forgiveness, but I do owe you an apology."
Featured Image Credit: 7NewsTopics: TV and Film, Celebrity, Adele
