Tom Brady is in yet another Super Bowl. But this time, it's all about the adverts.
Costing an eye-watering $7 million (£5.54 million) for a 30 second segment, they don't come cheap. And then you've often got to pay the people appearing in them.
Super Bowl 53 kicks off on Sunday, 11 February. It's taking place at one of the newest venues in the sporting world, Las Vegas' $2bn-rated rated Allegiant Stadium.
Brady, who won a record seven Super Bowls in his playing career, is the latest former player to swap playing in the game for starring in its famous adverts.
The premise is funny, with it following Vaughn as he says Brady is the only person barred from the 'thrill of sports betting' as he's 'won enough'. Fair, to be honest.
Watch the advert below:
Brady won six of his Super Bowls with the New England Patriots over a spell lasting 19 years.
Teaming up with coach Bill Belichick, they made the Patriots into a force hatred by most outside of the franchise due to how successful they were. Think the NFL's equivalent of Manchester United under Sir Alex Ferguson.
He left the Patriots in 2019 before moving to the Tampa Bay Buccaneers in 2020, where he won one more ring before eventually retiring after coming out of retirement a year before calling it a day for good.
Since then, life has been busy for Brady away from the pitch.
His private life ended up in the press, with his marriage to supermodel Gisele Bundchen ending in divorce. The former couple first began dating in 2006 before getting divorced in 2022.
Brady posted on Instagram: "In recent days, my wife and I finalised our divorce from one another after 13 years of marriage. We arrived at this decision amicably and with gratitude for the time we spent together. We are blessed with beautiful and wonderful children who will continue to be the centre of our world in every way. We will continue to work together as parents to always ensure they receive the love and attention they deserve."
Bundchen had voiced her concerns about Brady continuing to play in the NFL due to the violent nature of the hits you take, and the health impacts that could have later in life.
Outside of his marriage Brady has also spent time pushing his TB12 health brand.
He puts his long playing career down to a mixture of transcendental meditation, yoga, hydrating, an 80/20 diet (meaning 80 per cent alkaline and 20 per cent acidic), an early bedtime, resistance training, and 'neuroplasticity training'.
It's seen him advocate for what he calls the TB12 Method; a daily water intake in ounces of half your body weight in pounds. It also avoids a load of different goods such as mushrooms, tomatoes, peppers, coffee, energy drinks, white sugar, flour, gluten, dairy, soda, and cereal. Not really fun.
In the world of sport, Brady became a part-owner of the WNBA team, the Las Vegas Aces. He also invested in the E1 World Championship which is an electric boat-racing circuit. Rumour has it he has his eye on a future minority ownership of the Las Vegas Raiders.
In England, Brady is a minority owner of Birmingham City, who hired (and fired) Wayne Rooney under his watch.
Family plays a big role in Brady's life since hanging up his cleats, with him regularly posting to Instagram of days out with his three children. Beach days, trips to Walt Disney World, and skiing. It's clearly about living a fun, healthy life for the Brady clan.Featured Image Credit: Perry Knotts/Getty Images/BetMGM