The cost to shop in Clarkson's Diddly Squat farm shop compared to normal supermarkets
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With the success of the second season of Clarkson’s Farm on Amazon Prime, you might be interested to learn how some of the prices at his farm shop stack up when pitted against those in supermarkets.
Unsurprisingly, there’s a bit of a difference between the two.
Firstly, it’s important to say that supermarkets are significantly cheaper than farm shops in general because they pay less for stock and tend to buy their stuff in, rather than farm it and make it themselves.
After all, they don’t make artisanal bathroom cleaner, do they?
So, with that in mind, it’s no surprise to learn that some of the wares at Jeremy Clarkson’s Diddly Squat Farm Shop are significantly more expensive than their counterparts at the local Asda, Tesco, Aldi, or Sainsbury’s
Also, there’s a cost-of-living crisis on – everything is more expensive these days, and that means that not even farm shops opened on a whim by a celebrity better known for ragging around in cars are immune to the rising prices.
The shop – which reopened on February 10 – is currently selling a large loaf of sourdough bread for £6 a pop, which is 100 times more than at Aldi, six minutes away in nearby Chipping Norton.
If you want to buy a box of eggs, that comes in at £3.20, whereas milk – or ‘cow juice’ as Clarkson elegantly named it – is £1.20.
That’s more than it previously was at the shop when it was open before, and more than in supermarkets, although milk is only a penny cheaper there.
Again, there’s not actually that much value in the comparison, as Aldi and other supermarkets will be getting their stuff in bulk and paying much less to acquire it – let alone having spent time and effort creating it.
However, a the most significant upticks are in pesto, which costs £7.99 at Clarkson’s farm shop, but can be bought for just 95p at the nearby supermarket, and honey, which Clarkson is selling for £15, whereas the supermarket lists it at just 75p.
The folks at the Evesham Journal put together a list of stuff that can be bought up at Diddly Squat, before comparing it with that local Aldi supermarket.
You can have a look at the list here, on the one side are Clarkson’s prices, with the local Aldi prices in brackets.
· Honey - £15 (75p)
· Coffee - £6.95 (£1.85)
· Eggs - £3.20 (£1.19)
· Milk - £1.20 (£1.19)
· Pesto - £7.99 (95p)
· Sausages - £4.50 (£2.39)
· Bread - £5.95 (£1.59)
· Pork pie - £3.50 (£1.99)
· Bacon - £4.30 (£1.89)
Once again, it’s a bit of a ham-fisted comparison, given the nature of farm shop goods versus what you can pick up at Aldi, but if you do want to go down to Diddly Squat to get some of the fruits of Clarkson’s Farm, you’d better make sure you haven’t got diddly squat in your wallet.