• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • First Impressions - The Game
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Amazon Prime users have less than a week left before major change will alter viewing experience forever

Home> Entertainment> Film

Published 09:28 1 Feb 2024 GMT

Amazon Prime users have less than a week left before major change will alter viewing experience forever

Changes are on the way and you'll have to cough up to ensure they don't impact you

Tom Earnshaw

Tom Earnshaw

Amazon Prime Video is going to annoy a good few people come the start of next week.

The industry giant is set to introduce massive changes to its on-demand film and TV offering and we're sure it wont go down too well with everyone.

It comes as Prime Video has become a must-have for many due to its live Premier League fixtures as well as killer TV shows like The Boys and Reacher.

But will it be enough come next week when the dreaded advertisements are introduced.

Advert

Amazon says that the adverts are needed so as to 'allow us to continue investing in compelling content and keep increasing that investment over a long period of time'.

The price wont change if you accept adverts.

But want to keep up with an ad-free experience? Expect to cough up.

We're talking another £2.99 a month, or almost £36 a year.

The change has already come in in the US and Canada having been introduced at the end of January.

Advert

The cost of Amazon Prime Video is on the up if you want to stay ad-free.
Nathan Stirk/Getty Images

In the UK, adverts will be introduced to Amazon Prime Video from Monday, 5 February.

Amazon said: "We aim to have meaningfully fewer ads than linear TV and other streaming TV providers."

It comes as no surprise that subscribers are a little miffed at the move with it enough for some to axe their subs altogether.

One said: "Prime Video now has ads? Why are you so greedy?

Advert

"I'm disappointed. It's a paid subscription service, and I expect and add free experience."

Another posted: "That's Amazon Prime cancelled. Not paying to watch adverts."

A third wrote: "We already pay for your c**p through our Amazon Prime subscription, so why should we pay to get rid of adverts? In your dreams! Come 5 February I will not be watching you ever again."

If you want to watch season four of The Boys, you'll either have to put up with ads or pay more.
Amazon Prime

In an email to customers, Amazon wrote: "Prime Video movies and TV shows will include limited advertisements.

Advert

"This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time.

"We aim to have meaningfully fewer ads than linear TV and other streaming TV providers.

"No action is required from you, and there is no change to the current price of your Prime membership."

Amazon's venture in to advertising isn't ending here with the scheme to be rolled out across Australia, Mexico, Italy, France, and Spain by the end of the year.

Online viewers have threatened to cancel their subscriptions amid the new charge.
Reddit/ @Solid-Consequence-50

Advert

The streaming giant is following in the footsteps of rival Netflix, which introduced an advert-supported 'Basic' tier back in November 2022. It currently costs £6.99 a month.

Disney+ also has ads with them first introduced into the UK back in November 2023.

It gives precedent to the idea that the reason why some are so upset about it is that Amazon Prime Video remained the last big player not to have ads, and as such people clung to it. Alas.

Featured Image Credit: Nathan Stirk/Getty Images/Amazon Prime

Topics: Amazon, Cost of Living, Money, TV and Film, Amazon Prime

Tom Earnshaw
Tom Earnshaw

Tom joined LADbible Group in 2024, currently working as SEO Lead across all brands including LADbible, UNILAD, SPORTbible, Tyla, UNILAD Tech, and GAMINGbible. He moved to the company from Reach plc where he enjoyed spells as a content editor and senior reporter for one of the country's most-read local news brands, LancsLive. When he's not in work, Tom spends his adult life as a suffering Manchester United supporter after a childhood filled with trebles and Premier League titles. You can't have it all forever, I suppose.

X

@TREarnshaw

Advert

Advert

Advert

Choose your content:

an hour ago
2 hours ago
5 hours ago
6 hours ago
  • an hour ago

    Frankie Muniz releases emotional statement as filming wraps for Malcolm in the Middle reboot

    The 39-year-old also shared an image of himself alongside co-stars Bryan Cranston and Jane Kaczmarek

    Entertainment
  • 2 hours ago

    New documentary claims Justin Bieber sold his entire 300-song music catalogue for $200 million for sad reason

    The 31-year-old is said to be facing a lot of demons

    Entertainment
  • 5 hours ago

    UK Eurovision star reveals surprising secret to winning ahead of tonight's contest

    Can the UK break their streak tonight?

    Entertainment
  • 6 hours ago

    Foo Fighters member releases statement claiming he’s been fired from the band

    Josh Freese addressed his departure in a statement on Instagram

    Entertainment
  • Amazon Prime launches massive discount with free six month trial
  • Urgent warning to UK households with less than £20,000 in savings
  • Brits could be left out of pocket with controversial change that will affect all of us in April
  • Woman explains how she lived on Royal Caribbean cruise for less than £5 a day