If you’ve ever flipped a coin to settle a debate with your friends - be it over where to grab dinner or which Netflix show to watch next - you’ll know the rush of waiting to see which way it lands. Now, in celebration of its new Foxy Dollars launch, Foxy is taking things up a notch with the world’s biggest coin flip, inviting the nation to call heads or tails on the hottest debates around.
This exciting new activation, imagined by creative agency Neverland, will see a giant 2-metre Foxy Dollar tossed into the air by a gigantic 5-metre tall mechanical thumb, with everyone watching to see which side it lands on. Want to get involved? Of course you do. Well you can share what you’d flip for on social to join the conversation, or, to officially enter, you’ll need to sign up as Team Heads or Team Tails via the Foxy website. Do that, and you’ll be in with the chance to win a share of 10 million Foxy Dollars to spend on site.
The results of the epic coin flip will be revealed on LADbible’s channels on Friday 10th October from 12pm.
Introduced earlier this summer, Foxy Dollars are the new way for players to pick and choose their own rewards. You earn them through selected promotions and, once collected, they can be used to purchase everything from free spins, casino bonus and golden chips to bingo tickets, bingo bonuses and even cash.
The giant coin flip is building on Foxy’s “Get Your Fox On” brand platform, which has recently seen some memorable activations - think Dirty Gertie’s Mullet Salon or the Xtreme Line Dancing Studio - plus the ‘Foxy Moedown’ campaign, complete with country tunes and dancing posse scenes anchored by a 50s-style film directed by Noah Harris of Agile Films, using Devils in Heaven Bound Machines by Dave Dudley.
So, the only question left is this: are you Team Heads or Team Tails? Either way, it’s not just about how the coin falls - it’s about the thrill of the flip, the tension in the air and the buzz of sharing that moment all together. And that’s exactly what Foxy is all about.
For a chance to win a share of an amazing prize click here
Featured Image Credit: Foxy Bingo
Thomas Thorn