Nadia Bartel has been dropped as a brand ambassador for JSHealth Vitamins over her 'snorting' incident.
The Melbourne influencer's world was turned upside down late last week when images of her appearing to snort a line of white powder went viral on the internet.
She's since come clean and apologised, however the fallout has continued for the star.
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The vitamin company has issued a statement over the weekend saying how their values don't align with Bartel's actions and they've made the decision to part ways with the socialite and former WAG.
"We, like many of you, are shocked and disappointed by the recent actions of an individual who has endorsed our products," the company said in a statement.
"JSHealth fundamentally supports all public health orders in place to keep us safe in this hugely difficult time for so many.
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"We do not tolerate illicit behaviour.
"Please know we have taken immediate action and will no longer be working with this individual - or anyone who does not align with our values."
While they didn't explicitly name Bartel, the 36-year-old had been promoting their products as early as four weeks ago to her 564,000 followers.
JSHealth Vitamins' founder added in the statement that this decision has been based around standing up for 'what's right'.
"We are a health brand who is very serious about aligning with individuals who share the same values," the founder said.
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"In saying that, I'm human and compassion is what the brand has always represented.
"I truly wish this individual strength and peace during this time and although I do not condone what happened, I am a believer that humans make mistakes and we are not a brand who wishes to beat anyone when they are down.
"I stand for compassion and kindness, regardless of a situation."
Victoria Police is investigating the incident that was accidentally shared to social media and whether it broke the state's harsh lockdown restrictions.
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If it did, then Bartel could cop a $5,452 fine on top of all this drama.
The 36-year-old issued a statement apologising to her followers for being caught up in such a scandal.
In a statement posted on her Instagram account, she said: "I take full responsibility and I am committed to taking all necessary steps to ensure I make better choices in future.
"To my family and friends, my business partners and the public health workers trying to keep us all safe, I am embarrassed and remorseful.
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"I am truly and deeply sorry. I hope I can earn your forgiveness and, in time, your trust."
Featured Image Credit: Nadia Bartel/InstagramTopics: Australia